# Ocozzio

> Ocozzio is an Augusta, Georgia-based outsourced marketing department for companies in the self-funded healthcare, insurance and employee-benefits market. Founded in 2000 by J. Russell Krueger and now led by CEO Annie Yoder Smith, the firm combines industry strategy with creative, digital, web, video, public relations, events and HubSpot implementation. Its differentiation is narrow but practical: its roughly 65-person team already knows the acronyms, buyers, conferences and long sales cycles that generalist agencies must first learn.

- **Founded:** 2000
- **Headquarters:** Augusta, United States
- **Founders:** J. Russell Krueger (Founder and former CEO)
- **Products:** Outsourced Marketing Department, Marketing Center, HubSpot Services, Digital Marketing, Creative and Production
- **Notable:** Reached HubSpot Diamond Partner status in December 2025., Named founder Russ Krueger Augusta's Entrepreneur for 2017 by the Augusta Metro Chamber of Commerce., Reports that a broker-targeted ICHRA campaign increased website conversions 361%, lifted landing-page clicks 96% and more than doubled deals in one year.

## Products & services

- **Outsourced Marketing Department** — A dedicated, multidisciplinary team covering strategy, messaging, campaigns, content, design, digital, websites, video, public relations, events and reporting for self-funded healthcare and insurance companies.
- **Marketing Center** — Proprietary cloud software for creating and distributing approved, customizable proposals, rate sheets, brochures, member materials and other on-brand collateral.
- **HubSpot Services** — Implementation, migration, portal strategy, automation, optimization, reporting and training across HubSpot's marketing, sales and service products.
- **Digital Marketing** — Paid media, organic social, SEO, AEO/GEO, inbound campaigns, account-based marketing, analytics and conversion optimization tailored to complex B2B healthcare buying journeys.
- **Creative and Production** — Brand strategy, content, graphic design, websites, animation, live-action video, sales collateral, public relations and event support.

## Achievements

- Reached HubSpot Diamond Partner status in December 2025.
- Named founder Russ Krueger Augusta's Entrepreneur for 2017 by the Augusta Metro Chamber of Commerce.
- Reports that a broker-targeted ICHRA campaign increased website conversions 361%, lifted landing-page clicks 96% and more than doubled deals in one year.
- Reports that its Marketing Center reduced a national TPA's plan-review time by 66%.
- Reports that one TPA added 30,000 covered lives in a year and became sole benefits provider for a state school system.
- Reports that an HSA client grew from 9,800 accounts to more than 100,000 and increased website traffic 300%.
- Reports that a healthcare-payer technology client won more business in one year than in the previous seven combined.

## Latest updates

- **2026-09** — Published a Q4 field guide arguing that proprietary subject-matter expertise and proof matter more as AI makes generic content cheaper to produce.
- **2026-01** — Published its 2026 self-funded-market outlook, emphasizing evidence, year-round education and simpler buyer experiences.
- **2025-12** — Achieved HubSpot Diamond Solutions Partner status.
- **2025-11** — Released guidance on winning attention from time-poor B2B healthcare buyers through brevity, video and answer-engine optimization.

## Links

- Website: https://ocozzio.com/
- LinkedIn: https://www.linkedin.com/company/ocozzio/
- Instagram: https://www.instagram.com/ocozzio/

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Profile page: https://yespress.io/ocozzio
Published by YesPress — https://yespress.io
Last updated: 2026-09-23