# O'Connell & Goldberg PR

> O'Connell & Goldberg PR is an independent Fort Lauderdale communications agency founded in 1993. It sells strategic counsel, earned media, digital marketing, social media, creative campaigns, influencer work, crisis management, community outreach and event support to real estate, hospitality, healthcare, education, nonprofit and consumer clients. Its distinctive method is to make a client's real-world activity - an opening, expert opinion, civic campaign or human story - useful enough for journalists and communities to carry further.

- **Founded:** 1993
- **Headquarters:** Fort Lauderdale, United States
- **Founders:** Barbara W. Goldberg (CEO and founding partner), Jim O'Connell (co-founder)
- **Products:** Strategic counsel and media relations, Digital marketing and social media, Creative campaign development, Crisis and public-affairs communication
- **Notable:** Reported a 6.5% increase to $3 million in fees for 2025, described by the agency as its best year to date., Generated more than 150 print, digital and broadcast placements for the W Fort Lauderdale launch campaign., Supported a TriVent Healthcare program that the agency says increased search impressions by more than 400% and clicks by more than 170%.

## Products & services

- **Strategic counsel and media relations** — Message strategy, positioning, press outreach, thought leadership, media training and reputation counsel.
- **Digital marketing and social media** — Organic social strategy, digital advertising, content development, analytics, website support and influencer partnerships.
- **Creative campaign development** — Launch concepts, experiential moments, community programs, events, graphic design and video production built to generate attention.
- **Crisis and public-affairs communication** — Stakeholder messaging, community outreach and communications support for contentious land-use, legal and reputational matters.

## Achievements

- Reported a 6.5% increase to $3 million in fees for 2025, described by the agency as its best year to date.
- Generated more than 150 print, digital and broadcast placements for the W Fort Lauderdale launch campaign.
- Supported a TriVent Healthcare program that the agency says increased search impressions by more than 400% and clicks by more than 170%.
- Helped a Bove Development land-use effort collect more than 130 letters and public-comment cards before approval of a multifamily project in Palm Beach County's Agricultural Reserve.
- Its work with Post University and consulting partners was recognized with a 2019 American Business Award for Marketing Team of the Year.
- The Fontainebleau Miami Beach reopening campaign earned a Platinum Award from the Hospitality Sales & Marketing Association International.
- Barbara Goldberg received an honorable mention in Ragan's 2026 Top Women in Communications program.

## Latest updates

- **2026-08** — Selected to lead strategic public relations and influencer partnerships for the 2026 Fort Lauderdale International Boat Show.
- **2026-08** — Published its position on AI agents in social media: use automation for monitoring, research and reporting, while reserving context and creative judgment for people.
- **2026-07** — Secured WSVN and Miami Herald coverage about conditions and litigation at Town Park Plaza South in Overtown.
- **2026-04** — O'Dwyer's reported $3 million in 2025 fees, up 6.5%, and ranked the firm No. 101 on its overall list.
- **2026-01** — Began a full-service marketing partnership with Aventura Mall restaurant Jacinta de México.
- **2024-09** — Expanded its Tampa Bay presence by adding senior account executive Melanie Parncutt alongside Josie Smith.

## Links

- Website: https://oandgpr.com/
- LinkedIn: https://www.linkedin.com/company/o-connell-goldberg
- Twitter/X: https://twitter.com/OGPR
- YouTube: https://www.youtube.com/@oandgpublicrelations
- Instagram: https://www.instagram.com/oandgpr/
- Facebook: https://www.facebook.com/OandGPR/

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Profile page: https://yespress.io/oconnell-and-goldberg-pr
Published by YesPress — https://yespress.io
Last updated: 2026-09-20