# Ocean's Halo

> Ocean's Halo is a California-based natural foods company that grows, harvests and packages organic, ocean-to-table Asian-inspired products - from its signature trayless seaweed snacks to frozen kimbap, broths, noodle bowls and sauces. Founded in 2011 as New Frontier Foods by a group of former finance and tech executives, the brand farms its own organic seaweed in a protected bay off South Korea and sells through roughly 10,000 retail doors including Costco, Whole Foods, Walmart and Target, pairing plant-based nutrition with plastic-free, trayless packaging and a 1% for the Planet conservation pledge.

- **Founded:** 2011
- **Headquarters:** Burlingame, California, United States
- **Founders:** Robert Mock (Co-Founder & CEO), Mike Shim (Co-Founder), Shin Rhee (Co-Founder), Michael Buckley (Co-Founder)
- **Team size:** ~33 employees
- **Products:** Trayless Seaweed Snacks, Frozen Kimbap & Rice Rolls, Organic Broths, Noodle & Rice Bowls, Sauces & Condiments
- **Notable:** Grew from a seed-stage startup to roughly 10,000 retail doors across the US and internationally, Raised approximately $27M across seed, Series A and Series B rounds, Pioneered 'trayless' plastic-free seaweed snack packaging

## Products & services

- **Trayless Seaweed Snacks** — USDA Organic roasted seaweed snacks in flavors like Sea Salt, Maui Onion and Wasabi, packaged without a plastic tray.
- **Frozen Kimbap & Rice Rolls** — Ready-to-heat Korean-style kimbap and fried rice rolls.
- **Organic Broths** — Miso, Ramen and Pho broths for at-home Asian cooking.
- **Noodle & Rice Bowls** — Convenient plant-based Asian-inspired meal bowls.
- **Sauces & Condiments** — Vegan, organic sauces and condiments including teriyaki and stir-fry sauces.
- **Sushi Nori & Kimbap Wraps** — Organic sushi nori and rice wraps for home preparation, distributed through Costco and grocery.
- **Private-Label Seaweed** — Seaweed products manufactured for retailers' private brand programs.

## Achievements

- Grew from a seed-stage startup to roughly 10,000 retail doors across the US and internationally
- Raised approximately $27M across seed, Series A and Series B rounds
- Pioneered 'trayless' plastic-free seaweed snack packaging
- Built a vertically integrated supply chain by farming its own organic seaweed off South Korea
- Earned USDA Organic, Non-GMO Project Verified, vegan and gluten-free certifications across its snack line

## Latest updates

- **2024-03** — Co-founder Robert Mock presented Ocean's Halo at Natural Products Expo West 2024.
- **2023** — Expanded into frozen category with kimbap and fried rice rolls.
- **2022** — Launched organic sushi nori in Costco's Texas region.
- **2021-02** — Closed a $16M Series B round and expanded private-label seaweed supply for retailers.

## Links

- Website: https://oceanshalo.com
- LinkedIn: https://www.linkedin.com/company/new-frontier-foods-inc-
- Twitter/X: https://twitter.com/oceanshalo
- Instagram: https://www.instagram.com/oceanshalo/
- Facebook: https://www.facebook.com/oceanshalo
- TikTok: https://www.tiktok.com/@oceanshalo

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Profile page: https://yespress.io/ocean-s-halo
Published by YesPress — https://yespress.io
Last updated: 2026-07-11