# Obvious

> Obvious is a San Francisco AI company, formerly known as Flatfile, that builds an AI agent workspace under the tagline "Less Chat. More Work." Instead of returning chat answers, the Obvious agent collaborates with users to produce finished artifacts - docs, slides, sheets, dashboards, apps, timelines and code - while transforming data, running deep research and building on-demand integrations. Founded in 2019 by David Boskovic and Eric Crane, the company built its reputation on Flatfile, a widely used data-onboarding product, then rebranded to Obvious in 2025 to launch a broader agentic platform. It has raised roughly $87M-$95M across Seed, Series A and a $50M Series B led by Tiger Global.

- **Founded:** 2019
- **Headquarters:** San Francisco, California, United States
- **Founders:** David Boskovic (Founder & CEO), Eric Crane (Co-founder (former COO))
- **Team size:** ~28 employees
- **Products:** Obvious, Flatfile
- **Notable:** Raised roughly $87M-$95M in total venture funding, including a $50M Series B led by Tiger Global., Built Flatfile into one of the best-known data-onboarding products, adopted by thousands of developers., Executed a full rebrand from Flatfile to Obvious to launch an agentic AI workspace.

## Products & services

- **Obvious** — An AI agent workspace under the banner "Less Chat. More Work." that collaborates with users to build artifacts - Boards, Sheets, Slides, Apps, Galleries, Docs, Timelines and Code - while transforming data, running deep research, writing code and building on-demand integrations. Supports adjustable thinking modes, recurring tasks, triggers, saved shortcuts and meeting transcription.
- **Flatfile** — The company's original product: a data-onboarding and file-import platform that helps companies map, validate and clean messy customer data (CSVs, spreadsheets) into usable records. Still offered and unchanged after the rebrand.

## Achievements

- Raised roughly $87M-$95M in total venture funding, including a $50M Series B led by Tiger Global.
- Built Flatfile into one of the best-known data-onboarding products, adopted by thousands of developers.
- Executed a full rebrand from Flatfile to Obvious to launch an agentic AI workspace.
- Achieved SOC 2 Type II and ISO 27001 certification with HIPAA readiness.

## Latest updates

- **2025** — Flatfile rebranded as Obvious and launched the Obvious AI agent workspace, positioning the company around producing finished artifacts rather than chat answers.
- **2022-09** — Raised a $50M Series B led by Tiger Global, bringing total funding to roughly $94.7M.
- **2021-03** — Raised a $35M Series A led by Scale Venture Partners with participation from Workday Ventures.

## Links

- Website: https://obvious.ai
- LinkedIn: https://www.linkedin.com/company/getobvious
- Twitter/X: https://x.com/obvious
- YouTube: https://www.youtube.com/@getobviousai
- Instagram: https://www.instagram.com/getobvious

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Profile page: https://yespress.io/obvious
Published by YesPress — https://yespress.io
Last updated: 2026-07-11