# Obsess

> Obsess is a New York immersive commerce software company that built branded 3D stores, showrooms and shopping experiences for retailers including Ralph Lauren, L’Oréal, Crate & Barrel and e.l.f. Cosmetics. Its platform combined browser-based discovery with existing e-commerce systems, alongside gaming and headset experiences. Acquired by Infinite Reality in 2025, it is part of the parent portfolio now branded Napster.

- **Founded:** 2017
- **Headquarters:** New York, United States
- **Founders:** Neha Singh (Founder and CEO at acquisition; joined Infinite Reality as Chief Innovation Officer in 2025), Daniel Chang (Co-founder and former VP of Engineering)
- **Products:** Virtual Store Platform, Ava by Obsess, Branded Avatars and Shop with Friends, Apple Vision Pro experiences, Roblox experiences
- **Notable:** More than 400 stores and experiences reported in the January 2025 acquisition announcement., Selected as one of six companies in the 2022 Disney Accelerator., Closed a US$10 million Series A in June 2021.

## Products & services

- **Virtual Store Platform** — Branded browser-based 3D stores, flagships, pop-ups, catalogues and wholesale showrooms, with integrated commerce and analytics.
- **Ava by Obsess** — Self-service virtual store creation and management platform introduced in April 2023; sold by annual subscription at launch.
- **Branded Avatars and Shop with Friends** — Customizable shopper avatars and real-time shared shopping, launched with Charlotte Tilbury.
- **Apple Vision Pro experiences** — visionOS design and development for branded shopping apps, including e.l.f., Alo Yoga, J.Crew, Mytheresa and later Laura Mercier.
- **Roblox experiences** — Development of branded gaming experiences as part of its cross-platform offering.
- **AI-powered content and personalization** — Company-described virtual assistants, quizzes, games and dynamic merchandising within immersive experiences.

## Achievements

- More than 400 stores and experiences reported in the January 2025 acquisition announcement.
- Selected as one of six companies in the 2022 Disney Accelerator.
- Closed a US$10 million Series A in June 2021.
- Created launch-period shopping apps for Apple Vision Pro in 2024.

## Latest updates

- **2025-01** — Infinite Reality announced a definitive agreement to acquire Obsess on January 23; Obsess subsequently described itself as acquired. Neha Singh was announced as Chief Innovation Officer.
- **2025-02** — Laura Mercier announced a visionOS shopping experience developed with Obsess; newsroom publication date is February 10, 2025, despite a contradictory 2024 dateline in the body.
- **2025-05** — Parent Infinite Reality announced its rebrand as Napster Corporation.
- **2025-08** — Napster’s Fenerbahçe virtual-store announcement listed Obsess among its acquired companies; parent-wide project metrics should not be attributed solely to Obsess.
- **2026-10** — Research observation on October 4: ObsessAR.com redirects to Napster’s enterprise page. This is an observation date, not the date of a product launch.

## Links

- Website: https://obsessar.com/
- LinkedIn: https://www.linkedin.com/company/obsess/
- Twitter/X: https://twitter.com/obsessVR
- YouTube: https://www.youtube.com/@obsessvr
- Instagram: https://www.instagram.com/shop_obsess/
- Facebook: https://www.facebook.com/napstercorp/

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Profile page: https://yespress.io/obsess
Published by YesPress — https://yespress.io
Last updated: 2026-10-04