# Observe, Inc.

> Observe is an AI-powered observability platform that unifies logs, metrics, and traces into a single streaming data lake built on Snowflake. The company helps enterprises troubleshoot distributed applications 3x faster at one-third the cost of traditional monitoring tools. Founded in 2017 by veterans from Splunk, Wavefront, and Snowflake, Observe was acquired by Snowflake in January 2026 for approximately $1 billion after raising over $665 million in funding.

- **Founded:** 2017
- **Headquarters:** San Mateo, California, United States
- **Founders:** Jacob Leverich (Co-Founder & Chief Product Officer), Jonathan Trevor (Co-Founder)
- **Team size:** 200 employees
- **Products:** Log Management, Application Performance Monitoring (APM), Infrastructure Monitoring, AI SRE (AI Investigator), LLM Observability
- **Notable:** Acquired by Snowflake for approximately $1 billion in January 2026, Raised over $665 million in total funding, Achieved 200% year-over-year ARR growth (H1 FY25)

## Products & services

- **Log Management** — Ingest, store, and analyze log data at petabyte scale with full-fidelity retention
- **Application Performance Monitoring (APM)** — OpenTelemetry-native APM for service and trace visibility using upstream standards
- **Infrastructure Monitoring** — Real-time monitoring of cloud infrastructure, Kubernetes, and on-prem systems
- **AI SRE (AI Investigator)** — Network of domain-specific AI agents for automated incident investigation and faster resolution
- **LLM Observability** — Monitoring and troubleshooting for AI/ML model performance and token usage
- **Trace Explorer** — Distributed tracing tool for visualizing request flows across microservices
- **Service Level Management** — Set SLOs, track error budgets, and monitor service health
- **Observe for Snowflake** — Real-time visibility into Snowflake workloads including query performance and warehouse usage

## Achievements

- Acquired by Snowflake for approximately $1 billion in January 2026
- Raised over $665 million in total funding
- Achieved 200% year-over-year ARR growth (H1 FY25)
- 190% net revenue retention rate
- Processes over 1 petabyte per day for individual customers with sub-second latency
- First commercial contract ($1,500) from Golden West Telecommunications in 2020
- Emerged from stealth in October 2020
- Jeremy Burton, CEO, serves on Snowflake's board of directors

## Latest updates

- **2026-01** — Snowflake closed acquisition of Observe, bringing AI-powered observability to Snowflake's AI Data Cloud
- **2025-07** — Raised $156 million Series C to accelerate AI-native observability and global expansion
- **2024-09** — Introduced AI Investigator and OpenTelemetry-native APM, closed $145M Series B
- **2024-03** — Raised $115 million with Snowflake as strategic investor

## Links

- Website: https://observeinc.com
- LinkedIn: http://www.linkedin.com/company/observe-inc
- Twitter/X: https://twitter.com/observe_inc
- Facebook: https://facebook.com/people/Observe-Inc/100054451031569/

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Profile page: https://yespress.io/observe-inc
Published by YesPress — https://yespress.io
Last updated: 2026-05-28