# Obiaku Hill

> Obiaku Ohiaeri Hill is the founder and CEO of Binkey, a Washington, DC fintech that turns FSA and HSA accounts into a checkout button. After years inside healthcare's machinery as a scientist, a McKinsey expert, and a product VP, she built an API-enabled payment service that lets merchants accept pre-tax health dollars at the point of sale and auto-files the paperwork so customers stop forfeiting the money they already set aside. Binkey raised a $3.3M seed round in December 2023 led by Wellington Access Ventures and was selected for the Mastercard Start Path program.

- **Role:** Founder and CEO at Binkey
- **Organizations:** Binkey, ConcertoCare, McKinsey & Company, DaVita Kidney Care, MedStar Georgetown University Hospital, Johnson & Johnson, Bristol-Myers Squibb, Rider University
- **Nationality:** American
- **Education:** M.S., Health Systems Administration, Georgetown University, B.S., Biochemistry, Rider University
- **Known for:** Founded Binkey in 2022, building an API-enabled payment service for accepting FSA/HSA at checkout, Raised a $3.3M seed round (announced December 14, 2023) led by Wellington Management's Wellington Access Ventures, with SpringTide Ventures, Third Culture Capital (3CC) and Plug and Play Tech Center, Binkey selected for Mastercard's Start Path program

## Career timeline

- **2010** — Research Assistant at Rider University
- **2010-2012** — Research Consultant at Bristol-Myers Squibb
- **2012** — Scientist at Johnson & Johnson
- **2014** — Graduate Student Intern at MedStar Georgetown University Hospital
- **2015** — Administrative Resident at DaVita Kidney Care
- **2015-2021** — Expert and Engagement Manager at McKinsey & Company, focused on healthcare payers, health systems and physician groups
- **2021** — Vice President of Products and Applications at ConcertoCare
- **2022** — Founded Binkey; became Founder and CEO
- **2023** — Closed $3.3M seed round led by Wellington Access Ventures; selected for Mastercard Start Path

## Achievements

- Founded Binkey in 2022, building an API-enabled payment service for accepting FSA/HSA at checkout
- Raised a $3.3M seed round (announced December 14, 2023) led by Wellington Management's Wellington Access Ventures, with SpringTide Ventures, Third Culture Capital (3CC) and Plug and Play Tech Center
- Binkey selected for Mastercard's Start Path program
- Positioned Binkey as a certified online payment solution for the healthcare sector
- Published guest commentary in Medical Economics on how pre-tax health funds remove barriers to care

## Latest updates

- **2023-12** — Announced $3.3M seed round led by Wellington Access Ventures to accelerate Binkey's mission.
- **2023-09** — Published a Medical Economics guest article on pre-tax health funds and access to primary care.

## Links

- Website: https://binkey.com
- LinkedIn: http://www.linkedin.com/in/obiakuohiaeri

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Profile page: https://yespress.io/obiaku-hill
Published by YesPress — https://yespress.io
Last updated: 2026-06-21