# OBI Creative

> OBI Creative is an Omaha-founded, research-led advertising and marketing agency that begins with customer listening, turns the findings into strategy, and then executes across brand, creative, media, public relations, social and lead generation. Founder Mary Ann O’Brien built the firm from a 2001 Gateway assignment into a national agency whose clearest differentiator is the O’Brien Voice of the Customer methodology - a disciplined attempt to replace boardroom intuition with evidence from the people a brand hopes to move.

- **Founded:** 2001
- **Headquarters:** Omaha, United States
- **Founders:** Mary Ann O'Brien (Founder and CEO)
- **Products:** O’Brien Voice of the Customer (O.VOC), O’Brien Voice of the Employee (O.VOE), Business and marketing consulting, Brand building, Multi-touch marketing and media
- **Notable:** Founded in 2001 around a project for Gateway Computers., Named AMA Omaha’s inaugural Agency of the Year in 2019 and won the Pinnacle Award for the Cobalt Credit Union rebrand announcement., Reported growth of more than 150% from 2019 to 2022 and appeared on the 2023 Inc. 5000.

## Products & services

- **O’Brien Voice of the Customer (O.VOC)** — A proprietary qualitative and quantitative customer-research process used to uncover motivations, behaviors, decision drivers and gaps between internal assumptions and customer experience.
- **O’Brien Voice of the Employee (O.VOE)** — Employee research used to understand internal experience and inform culture, engagement and brand alignment.
- **Business and marketing consulting** — Strategic planning that connects marketing choices to business goals, including go-to-market planning, customer journey work and technology consultation.
- **Brand building** — Positioning, messaging, identity, personal branding, thought leadership and earned-media programs grounded in audience research.
- **Multi-touch marketing and media** — Integrated creative, paid media, social, public relations, content, lead generation, analytics and attribution across digital and traditional channels.

## Achievements

- Founded in 2001 around a project for Gateway Computers.
- Named AMA Omaha’s inaugural Agency of the Year in 2019 and won the Pinnacle Award for the Cobalt Credit Union rebrand announcement.
- Reported growth of more than 150% from 2019 to 2022 and appeared on the 2023 Inc. 5000.
- Won Chief Marketer’s Best Lead Generation Campaign of 2024 for Opportunity Scholarships of Nebraska.
- Won a 2025 AMA Omaha Pinnacle Award for the Pinnacle Bank Championship refresh, plus bronze recognition for OPPD employee development communications and a College of Saint Mary video.
- The Omaha Chamber profile reports 56 marketing and creative awards in 2016 and a Silver Stevie for Company of the Year in advertising, marketing and PR.

## Latest updates

- **2025-12** — Published guidance on using leftover fourth-quarter marketing budgets to buy time in Q1, refresh creative and strengthen high-performing media.
- **2025-04** — Published analysis of how AI is changing social-media marketing.
- **2025** — Won an AMA Omaha Pinnacle Award for the Pinnacle Bank Championship refresh and additional bronze awards for OPPD and College of Saint Mary work.
- **2024-11** — Announced Chief Marketer recognition for its Opportunity Scholarships of Nebraska lead-generation campaign.

## Links

- Website: https://obicreative.com
- LinkedIn: https://www.linkedin.com/company/obi-creative
- Twitter/X: https://x.com/OBI_Creative
- Instagram: https://www.instagram.com/obicreativeagency
- Facebook: https://www.facebook.com/obicreative

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Profile page: https://yespress.io/obi-creative
Published by YesPress — https://yespress.io
Last updated: 2026-09-24