# OBERLAND

> OBERLAND is a New York independent creative agency built around a commercially pointed idea: purpose should produce measurable business value, not sit in a corporate-responsibility appendix. Founded in 2014 by Drew Train and Bill Oberlander, the certified B Corp and public benefit corporation combines brand strategy, advertising, design, social impact, content and digital work for clients ranging from e.l.f. Beauty and Michaels to Uber, the ACLU and The Nature Conservancy.

- **Founded:** 2014
- **Headquarters:** New York, United States
- **Founders:** Drew Train (Co-Founder and CEO), Bill Oberlander (Co-Founder and Creative Chair)
- **Products:** Brand strategy and positioning, Integrated creative campaigns, Social impact and cause marketing, Design and digital experiences, Speak or Surrender
- **Notable:** Named No. 1 in Fast Company’s 2025 teamwork category and No. 4 among its North America honorees., Named Ad Age Purpose-Led Agency of the Year in 2024 and 2025., Won a 2025 Cannes Lions Silver Lion for e.l.f. Beauty’s So Many Dicks, which was also shortlisted across Titanium, Glass, Outdoor, PR, Sustainable Development Goals and Creative Strategy categories.

## Products & services

- **Brand strategy and positioning** — Purpose definition, audience insight, brand architecture, naming, identity and positioning designed to connect a social role with commercial growth.
- **Integrated creative campaigns** — Advertising concepts and production across television, out-of-home, print, digital, social, experiential and public relations.
- **Social impact and cause marketing** — Advocacy, nonprofit fundraising, corporate responsibility and behavior-change campaigns for companies, causes and public-sector organizations.
- **Design and digital experiences** — Brand identity, packaging, websites, content, user experience and digital products.
- **Speak or Surrender** — A nationally representative research report and roadmap for brand leaders deciding how to engage with social issues during election cycles.

## Achievements

- Named No. 1 in Fast Company’s 2025 teamwork category and No. 4 among its North America honorees.
- Named Ad Age Purpose-Led Agency of the Year in 2024 and 2025.
- Won a 2025 Cannes Lions Silver Lion for e.l.f. Beauty’s So Many Dicks, which was also shortlisted across Titanium, Glass, Outdoor, PR, Sustainable Development Goals and Creative Strategy categories.
- Won a 2025 Effie for So Many Dicks and two Gold Anthem Awards for the campaign’s corporate-social-responsibility and data work.
- Reports helping nonprofit clients raise more than $750 million over 12 years.
- Reports helping Strong Roots, Acessa and Blue Man Group reach exits or transactions totaling more than $200 million in valuation.
- Strong Roots work was associated with 40-plus product launches, 14,000 additional stores globally and a 212% New York store-sales lift versus the prior period.
- The New York Institute of Technology campaign reported a 43% increase in first-year enrollment and an 11-to-1 ratio of revenue to advertising spend.

## Latest updates

- **2026-09** — Published Speak or Surrender, a nationally representative roadmap for brand leaders navigating social issues and the approaching U.S. election cycle.
- **2026-09** — Published Guy on the Street: Close Encounters of the Third Kind in its OBER View editorial series.
- **2025-06** — e.l.f. Beauty’s So Many Dicks won a Silver Lion at Cannes and reached shortlists in six categories.
- **2025-03** — Fast Company recognized OBERLAND as No. 1 for teamwork and No. 4 in North America on its 2025 Most Innovative Companies list.

## Links

- Website: https://www.thisisoberland.com/
- LinkedIn: https://www.linkedin.com/company/oberland
- Twitter/X: https://twitter.com/thisisoberland
- Instagram: https://www.instagram.com/this.is.oberland/
- Facebook: https://www.facebook.com/THISISOBERLAND/

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Profile page: https://yespress.io/oberland
Published by YesPress — https://yespress.io
Last updated: 2026-09-20