# Oats Overnight

> Oats Overnight makes high-protein overnight oats you build in a shaker bottle: pour in a packet, add milk, shake, and refrigerate overnight. Founded in 2016 by former professional poker player Brian Tate, the company sells a subscription-first breakfast with roughly 20 grams of protein and low sugar, in 45-plus rotating flavors developed alongside its own customers. It now reaches more than two million people through 300,000-plus monthly subscribers and 12,000-plus retail doors, and crossed $200 million in revenue in 2025.

- **Founded:** 2016
- **Headquarters:** Phoenix, Arizona, United States
- **Founders:** Brian Tate (Founder & CEO), Frank Gu (Co-founder (early))
- **Team size:** 260-300+ employees
- **Products:** Oats Overnight packets, Rotating & In Development flavors, BlenderBottle / shaker bottle, Subscription service
- **Notable:** Crossed $200 million in revenue in 2025, Reached more than 2 million customers and 300,000+ monthly DTC subscribers, Expanded into 12,000+ retail doors nationwide

## Products & services

- **Oats Overnight packets** — Single-serve high-protein overnight oats (about 20g protein, low sugar using monk fruit and date powder, plus superfoods like flax, chia and maca). Add milk, shake, refrigerate overnight, shake again and drink or spoon.
- **Rotating & In Development flavors** — 45-plus flavors with new releases roughly monthly, including plant-based and caffeinated options; the 'In Development' program lets subscribers taste-test unreleased flavors and vote on what ships.
- **BlenderBottle / shaker bottle** — Branded leakproof shaker bottle designed for prepping and drinking the oats on the go, sold bundled with subscriptions.
- **Subscription service** — Personalized direct-to-consumer subscription with customizable flavor rotations and automatic restock, the core of the business with 300,000-plus monthly subscribers.

## Achievements

- Crossed $200 million in revenue in 2025
- Reached more than 2 million customers and 300,000+ monthly DTC subscribers
- Expanded into 12,000+ retail doors nationwide
- Opened a 62,000 sq ft facility in Ohio (2023) and an 85,000+ sq ft production and fulfillment center in Arizona
- Bootstrapped profitably for three years on the founder's poker winnings before raising outside capital
- Built a 95,000+ member customer community that co-develops flavors

## Latest updates

- **2026-02** — Raised $45M from Astō Consumer Partners in a secondary round to fund marketing, retail distribution and facility automation.
- **2025-11** — Profiled by Forbes as the poker pro who turned winnings into an oatmeal company; reported surpassing $200M in revenue.
- **2025-03** — CEO Brian Tate projected roughly 80% revenue growth for the year.
- **2024-08** — Closed a $35M Series B to invest in supply chain and manufacturing.

## Links

- Website: https://oatsovernight.com
- LinkedIn: http://www.linkedin.com/company/oatsovernight
- Twitter/X: https://twitter.com/oatsovernight
- Instagram: https://instagram.com/oatsovernight
- Facebook: https://facebook.com/oatsovernight/
- TikTok: https://www.tiktok.com/@oatsovernight

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Profile page: https://yespress.io/oats-overnight
Published by YesPress — https://yespress.io
Last updated: 2026-08-16