# o2ideas

> o2ideas is a privately held, minority-owned Birmingham agency founded in 1967 by radio personality Shelley Stewart and advertising salesman Cy Steiner. It combines strategy, advertising, branding, public relations, digital work, video, events and employment branding for regional and national organizations, with a track record that includes measurable lifts in donations, attendance, recruitment and campaign participation.

- **Founded:** 1967
- **Headquarters:** Birmingham, United States
- **Founders:** Shelley Stewart (Co-founder and former Chairman & CEO), Cy Steiner (Co-founder)
- **Products:** Marketing and advertising, Brand strategy and identity, Public relations, Digital, Employment branding
- **Notable:** Built a privately held agency that has operated since 1967., Won eight 2011 Creative Excellence Awards, including the Grand Prize in Employee/Internal Communications for Mars Petcare Academy., Created a Gateway rebrand and integrated campaign followed by a 61% rise in contributions, from $1,050,927 to $1,692,807, in the campaign's first year.

## Products & services

- **Marketing and advertising** — Campaign development, advertising, media planning and placement, content development and event planning.
- **Brand strategy and identity** — Research, brand workshops, naming, identity systems, style guides, packaging and growth strategy.
- **Public relations** — Corporate, crisis and community communications, media relations, issues management, media training and events.
- **Digital** — Web design and development, user experience, hosting, management, quality assurance and mobile optimization.
- **Employment branding** — Recruitment, onboarding, internal communications, training and retention campaigns.
- **Inclusion marketing** — Internal and external branding, communications and digital programs designed to reach more diverse audiences.
- **Video production** — Broadcast, web and social video planned to yield multiple assets from a single production.

## Achievements

- Built a privately held agency that has operated since 1967.
- Won eight 2011 Creative Excellence Awards, including the Grand Prize in Employee/Internal Communications for Mars Petcare Academy.
- Created a Gateway rebrand and integrated campaign followed by a 61% rise in contributions, from $1,050,927 to $1,692,807, in the campaign's first year.
- Created a Honda live-build event attended by more than 16,000 people and associated with a tenfold rise in applications.
- Helped Vulcan Park & Museum attract more than 6,000 additional visitors and extend an exhibit's run.
- Created the Regions Riding Forward Scholarship Essay Contest, which awarded $501,000 and reported major final-year increases in entries.
- Produced six videos, social assets and a national television spot from one $60,000 BBVA shoot.
- Transitioned ownership in 2015 to four members of its management team, preserving women- and minority-owned status.

## Latest updates

- **2026-09** — O2ideas' LinkedIn page emphasized a strategy-first positioning built around fresh thinking and measurable results.
- **2026-08** — The agency highlighted its role as marketing and event partner for the 2026 Small Business Supplier Summit involving AAMA, AIAG and TAMA.
- **2026-05** — O2ideas celebrated founder Shelley Stewart being named among 35 recipients of The Legacy Award connected with The Big Meeting.
- **2025-11** — The agency celebrated Shelley Stewart's induction into the Radio Hall of Fame.
- **2021-12** — Angela Miller-Riley returned to o2ideas as senior vice president to oversee client work, creative services and business development.

## Links

- Website: https://o2ideas.com
- LinkedIn: https://www.linkedin.com/company/o2-ideas
- Twitter/X: https://twitter.com/o2ideas
- Instagram: https://www.instagram.com/o2ideas/
- Facebook: https://www.facebook.com/o2ideas

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Profile page: https://yespress.io/o2ideas
Published by YesPress — https://yespress.io
Last updated: 2026-09-23