# Nuvemshop

> Nuvemshop is a Latin American commerce platform that gives merchants a branded storefront plus locally tuned payments, shipping, marketing, analytics and conversational sales tools. Founded in Argentina as Tiendanube and headquartered in São Paulo, the company serves more than 180,000 active brands across the region and competes by solving the unglamorous local details - Pix, carrier networks, WhatsApp conversations and marketplace connections - that determine whether an online shop actually works.

- **Founded:** 2011
- **Headquarters:** São Paulo, Brazil
- **Founders:** Santiago Sosa (Co-founder and CEO), Alejandro Vázquez (Co-founder and President), Martín Palombo (Co-founder and Chief Product Officer), Alejandro Alfonso (Co-founder), José Abuchaem (Co-founder)
- **Team size:** About 1,200 employees; LinkedIn lists a 1,001-5,000 employee range
- **Products:** Nuvemshop commerce platform, Nuvem Pago, Nuvemshop Next, Nuvem Envio, Nuvem Marketing
- **Notable:** Surpassed 180,000 active brands across Latin America by 2025., Raised a $500 million Series E at a $3.1 billion valuation in August 2021., Merchants generated more than R$6.5 billion in sales during 2025, up 35% year over year, according to Nuvemshop.

## Products & services

- **Nuvemshop commerce platform** — Hosted storefront, catalog, order, inventory, customer and analytics tools for businesses from first-time sellers to high-volume brands.
- **Nuvem Pago** — Native payment processing integrated with the merchant dashboard, supporting regional methods and removing the platform transaction tariff charged when other gateways are used on most plans.
- **Nuvemshop Next** — Enterprise-oriented service and infrastructure for larger brands and merchants with more complex operations.
- **Nuvem Envio** — Integrated shipping quotation, label generation, tracking and logistics management, developed in part from the Mandaê acquisition.
- **Nuvem Marketing** — Native marketing automation for customer journeys such as abandoned carts, repeat purchases and segmented campaigns.
- **Nuvem Chat** — AI-assisted sales and support across WhatsApp and Instagram that can answer product questions, create carts and help complete purchases.
- **App and partner ecosystem** — Marketplace of integrations, agencies, developers and services spanning ERP, marketplaces, marketing, design and operations.

## Achievements

- Surpassed 180,000 active brands across Latin America by 2025.
- Raised a $500 million Series E at a $3.1 billion valuation in August 2021.
- Merchants generated more than R$6.5 billion in sales during 2025, up 35% year over year, according to Nuvemshop.
- Reached 12 million unique buyers through merchant stores in 2025, according to the company.
- Expanded from Argentina and Brazil into Mexico, Colombia and Chile.
- Acquired Brazilian logistics company Mandaê in 2021 and turned logistics into a native platform layer.

## Latest updates

- **2026-07** — Nuvem Chat added Instagram integration, bringing the same AI assistant used on WhatsApp to direct messages and Story replies.
- **2026-06** — Nuvemshop promoted connectors that let AI models such as Claude and ChatGPT work with store context including catalog, orders and inventory.
- **2026** — The InovA 2026 product program outlined more than 100 releases centered on AI, automation and additional sales channels.
- **2025** — The company passed 180,000 active brands and introduced Nuvem Chat for AI-assisted sales and support on WhatsApp.
- **2024** — Nuvemshop entered Chile and expanded native logistics and marketing offerings across the region.

## Links

- Website: https://www.nuvemshop.com.br/
- LinkedIn: https://www.linkedin.com/company/nuvemshop
- Twitter/X: https://twitter.com/nuvemshop
- GitHub: https://github.com/TiendaNube
- YouTube: https://www.youtube.com/@Nuvemshop
- Instagram: https://www.instagram.com/nuvemshop/
- Facebook: https://www.facebook.com/Nuvemshop/
- TikTok: https://www.tiktok.com/@nuvemshop

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Profile page: https://yespress.io/nuvemshop
Published by YesPress — https://yespress.io
Last updated: 2026-08-15