# Nuren Group

> Nuren Group is a Malaysian parenting-tech company that helps women navigate the journey from marriage into motherhood through content, community and commerce. Its flagship brands - Motherhood.com.my, Kelabmama.com, Ibuencer.com and the Motherhood Parenting Superapp - reach a community of more than 5 million users across Malaysia, Singapore and Thailand. Founded by Petrina Goh, the group blends an e-commerce marketplace, a maternity information portal and an influencer network into one ecosystem, and in August 2024 became the first Malaysian parenting-tech company to list on the National Stock Exchange of Australia.

- **Founded:** 2013
- **Headquarters:** Petaling Jaya, Selangor, Malaysia
- **Founders:** Petrina Goh (Founder & Group CEO), Kelvin Leow (Co-founder & Chief Technology Officer), Stacey Lee (Co-founder & Chief Operating Officer), Alice Ong (Co-founder & Chief Strategy Officer)
- **Team size:** ~47 employees
- **Products:** Motherhood.com.my, Motherhood Parenting Superapp, Kelabmama.com, Ibuencer.com, Wedding.com.my
- **Notable:** First Malaysian parenting-tech company to list on the National Stock Exchange of Australia (August 2024), Built Southeast Asia's largest women/parenting community with 5 million+ users, Founder Petrina Goh named Most Outstanding Women Entrepreneur 2018 by the Malaysian Venture Capital & Private Equity Association

## Products & services

- **Motherhood.com.my** — Flagship parenting portal and e-marketplace offering curated maternity and baby products, expert content and community for Malaysian mothers.
- **Motherhood Parenting Superapp** — Integrated mobile app for tracking pregnancy, accessing healthcare resources, reading expert content and shopping for family essentials in one place.
- **Kelabmama.com** — Malaysia's largest urban Malay-language site and community for parents.
- **Ibuencer.com** — Southeast Asia's leading influencer-marketing platform for mothers and families, blending 'Ibu' (mother) and 'Influencer' to connect brands with mom creators.
- **Wedding.com.my** — Wedding content and marketplace covering the start of the women's life-cycle journey before motherhood.
- **Mamahood.com.sg / Motherhood.co.th** — Regional editions extending the community and commerce model into Singapore and Thailand.

## Achievements

- First Malaysian parenting-tech company to list on the National Stock Exchange of Australia (August 2024)
- Built Southeast Asia's largest women/parenting community with 5 million+ users
- Founder Petrina Goh named Most Outstanding Women Entrepreneur 2018 by the Malaysian Venture Capital & Private Equity Association
- Coined and scaled the 'Ibuencer' mom-influencer category
- Runs the annual Motherhood Choice Awards, a large consumer-voted parenting product awards program
- Generated approximately RM50 million in revenue over three years

## Latest updates

- **2025-05** — Engaged advisory firm ZICO for a proposed NASDAQ listing, signaling ambitions beyond its NSX debut.
- **2024-08** — Launched IPO on the National Stock Exchange of Australia at AUD 0.20 per share, becoming the first Malaysian parenting-tech firm on the NSX.
- **2024** — Announced plans to build an AI-driven parenting chatbot with hospital experts for medically verified guidance, and expanded services to include fathers.

## Links

- Website: https://nurengroup.com
- LinkedIn: https://www.linkedin.com/company/nurengroup
- Twitter/X: https://twitter.com/weddingcommy
- Instagram: https://www.instagram.com/motherhood.com.my/
- Facebook: https://www.facebook.com/motherhood.com.my
- TikTok: https://www.tiktok.com/@motherhood.com.my

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Profile page: https://yespress.io/nuren-group
Published by YesPress — https://yespress.io
Last updated: 2026-07-25