# Numerator

> Numerator is a Chicago-based consumer-data and market-research company that connects permissioned purchase records with surveys, demographics, psychographics, promotions and market-share measurement. Its software, data feeds and research services help brands, retailers, restaurants, consultants, investors and public-sector teams understand not only what people bought, but who bought it, where they shopped and why they chose it.

- **Founded:** 2018
- **Headquarters:** Chicago, United States
- **Founders:** Jared Schrieber (Co-founder and CEO of InfoScout, a Numerator predecessor), Jon Brelig (Co-founder and CTO of InfoScout, a Numerator predecessor)
- **Team size:** Approximately 5,400 employees worldwide as of late 2025.
- **Products:** Numerator Insights, TruView, Verified Voices, Promotions Intel, Numerator OmniPanel
- **Notable:** Built a U.S. measurement panel of more than one million active households., Expanded its longitudinal Total Commerce Panel to 200,000 U.S. households in 2025., Tracks more than 44,000 retailers and reports more than two billion shopping trips captured.

## Products & services

- **Numerator Insights** — A daily-updated shopper intelligence platform for longitudinal behavior, brand performance, consumer profiles and opportunity analysis.
- **TruView** — People-based omnichannel market-share measurement using a panel of more than one million active U.S. households and extensive consumer cuts.
- **Verified Voices** — Receipt-verified DIY surveys and consulting that connect consumer attitudes to known purchase behavior.
- **Promotions Intel** — Tracking and analysis of print, digital, temporary price reduction and emerging-channel promotions, with tools to connect activity to purchase behavior.
- **Numerator OmniPanel** — A family of consumer panels powered by Receipt Hog, including longitudinal, survey, measurement and test panels.
- **Product and Panel Data Feeds** — Licensed panel, market-share and promotions data delivered into client dashboards, BI systems and analytical workflows.
- **Research Consulting and NuQual** — Full-service quantitative, segmentation, brand-health and digital qualitative research with verified buyers.
- **Real-Time Attribution** — AI-assisted classification of shared purchases into brands and categories as trips enter the system, reducing analytical latency.

## Achievements

- Built a U.S. measurement panel of more than one million active households.
- Expanded its longitudinal Total Commerce Panel to 200,000 U.S. households in 2025.
- Tracks more than 44,000 retailers and reports more than two billion shopping trips captured.
- Combined with Worldpanel in 2025, extending operations to more than 50 countries.
- Counts 80 of the top 100 U.S. CPG manufacturers as clients.
- Launched Germany's Receipt Hog panel in 2025 and reached 50,000 monthly active survey panelists by June 2026.
- Introduced Real-Time Attribution in 2026 to classify purchases as they are shared.

## Latest updates

- **2026-07** — Reported that its Consumer Goods Price Index showed prices up 3.4% year over year.
- **2026-06** — Germany reached 50,000 monthly active survey panelists; Rust-Oleum renewed a multi-year collaboration.
- **2026-04** — Launched Real-Time Attribution to classify trip items into brands and categories with less latency.
- **2026-01** — Published its 2026 Brands to Watch rankings based on verified household purchase data.
- **2025-11** — Added guided Narratives, recommendation workflows and LLM report summaries to Numerator Insights.
- **2025-09** — Launched Verified Voices in Germany after growing the new panel to 35,000 monthly active users.
- **2025-04** — Expanded the U.S. Total Commerce Panel to 200,000 households.
- **2025-01** — Combined with Worldpanel to form a global consumer-data company.

## Links

- Website: https://www.numerator.com/
- LinkedIn: https://www.linkedin.com/company/numerator/
- Twitter/X: https://twitter.com/numeratorone
- Instagram: https://www.instagram.com/numeratorone/
- Facebook: https://www.facebook.com/NumeratorOne/

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Profile page: https://yespress.io/numerator
Published by YesPress — https://yespress.io
Last updated: 2026-08-14