# Nuffer, Smith, Tucker Public Relations

> Nuffer, Smith, Tucker is an independent, women-owned San Diego public relations agency founded in 1974. It combines strategic planning, media relations, crisis counsel, digital work, creative production and influencer programs, with an unusually deep specialty in agriculture and food. The firm serves companies, public agencies, trade groups and nonprofits, and uses its Worldcom Public Relations Group membership to extend projects internationally.

- **Founded:** 1974
- **Headquarters:** San Diego, United States
- **Founders:** Dave Nuffer (Co-founder), Bob Smith (Co-founder)
- **Team size:** Approximately 19-36 employees; public sources vary.
- **Products:** Public Relations + Marketing Communications, Strategic Planning, Crisis + Issues Management, Digital + Social Media, Creative + Design
- **Notable:** Reached its 50th anniversary in 2024 and is described as San Diego's oldest operating public relations agency., Has continued working with its first client, Dairy Council of California, which dates to the agency's founding., Generated more than 182 million impressions and 691,100 engagements for WD-40 Brand's FY2023 influencer program, beating the impression objective by 298% with average CPM below $50.

## Products & services

- **Public Relations + Marketing Communications** — Media relations, messaging, content, campaigns, public affairs and community outreach for organizations and brands.
- **Strategic Planning** — Research, stakeholder interviews, facilitated planning, brand positioning and the proprietary Compass Branding Process.
- **Crisis + Issues Management** — Preparedness, real-time response, recalls, regulatory coordination, spokesperson training and reputation management.
- **Digital + Social Media** — Social strategy and management, influencer relations, content marketing, SEO, analytics and website development.
- **Creative + Design** — Brand identity, graphic design, video production, web design and campaign creative.
- **Food Foresight** — A trends-intelligence program for the agri-food chain developed with expert input and used to inform planning and issues work.

## Achievements

- Reached its 50th anniversary in 2024 and is described as San Diego's oldest operating public relations agency.
- Has continued working with its first client, Dairy Council of California, which dates to the agency's founding.
- Generated more than 182 million impressions and 691,100 engagements for WD-40 Brand's FY2023 influencer program, beating the impression objective by 298% with average CPM below $50.
- Helped increase traffic to CreateTheFutureSD.com by 2,324% in its first year; further updates produced another 190% increase over six months.
- Generated 128 million touchpoints and 153 earned-media placements for a statewide Don't Move Citrus campaign.
- Helped shape California's Ag Vision through input from 94 stakeholders across an industry representing 400 crops and 80,000 farmers and ranchers.
- Won PRSA San Diego/Imperial Counties 2024 Best in Show recognition for the WD-40 Precision Pen launch and Ronald McDonald House Charities of San Diego's Red Shoe Day fundraiser.

## Latest updates

- **2026-06** — Selected workforce support for women as the year's Make Things Better cause, reflecting a team vote and the agency's women-owned status.
- **2025-04** — Named public relations agency of record for Paso Robles Wine Country Alliance, a group of more than 500 wineries, growers and businesses.
- **2025-02** — Became domestic marketing and PR agency of record for the California Walnut Board and California Walnut Commission, effective January 1, 2025.
- **2025-03** — Extended its nutrition and food-security community focus after reporting 95% internal participation in 2024.
- **2024-10** — Earned PRSA San Diego Best in Show awards for work with WD-40 Brand and Ronald McDonald House Charities of San Diego.
- **2024-04** — Celebrated its 50th anniversary with clients, alumni and San Diego community leaders.

## Links

- Website: https://nstpr.com/
- LinkedIn: https://www.linkedin.com/company/nuffer-smith-tucker
- Twitter/X: https://twitter.com/nstpr
- YouTube: https://www.youtube.com/user/NufferSmithTucker
- Instagram: https://www.instagram.com/nstpr/
- Facebook: https://www.facebook.com/NSTPR/
- TikTok: https://www.tiktok.com/@nstpublicrelations

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Profile page: https://yespress.io/nuffer-smith-tucker-public-relations
Published by YesPress — https://yespress.io
Last updated: 2026-09-16