# NüPOINT Marketing

> NüPOINT Marketing is a majority woman-owned, research-led full-service agency headquartered in Tucson, with roots in Wilmington, Delaware. It combines market research, brand strategy, public relations, creative, web, video and paid media for middle-market companies, consumer services, nonprofits and public agencies. Its differentiator is sequence: establish what an audience believes, then build the message and distribution around that evidence.

- **Founded:** 2018
- **Headquarters:** Tucson, United States
- **Founders:** Mary Rowley (CEO and Managing Partner; founder of Strongpoint Marketing), Jim Donahue (Managing Partner and Co-Founder)
- **Team size:** 15 employees in the supplied dataset; LinkedIn reports an 11-50 employee range
- **Products:** Market research, Brand strategy and design, Integrated campaigns, Web and digital production, Video, photography and events
- **Notable:** Flagstaff's 2022 Proposition 441 passed with 71% approval and Proposition 442 with 60% after a research-led, legally non-advocacy education campaign., Ferris Home Improvements recorded a sustained 22% rise in website traffic and an average of 230 qualified inquiries per month after a full brand and digital-platform rebuild., Reglagene's three-week investor campaign produced nearly 40,000 ad impressions, more than 12,500 post-conference email views, 1,750 website clicks and the biotech startup's first outside investment.

## Products & services

- **Market research** — Quantitative surveys, qualitative interviews, focus groups, community profiling, competitor analysis and audience segmentation used to guide decisions and establish baselines.
- **Brand strategy and design** — Naming, positioning, identity systems, logo design, messaging, collateral and full rebrands for businesses, nonprofits and public organizations.
- **Integrated campaigns** — Campaign strategy, content, creative, media planning and buying, digital advertising, social media, email, public relations and measurement.
- **Web and digital production** — Website strategy, UX, design, development, hosting, SEO and analytics, supported by in-house programming and creative staff.
- **Video, photography and events** — Commercials, documentary and training video, product and location photography, event development, stakeholder sessions and virtual-event support.
- **Public and stakeholder communications** — Media relations, public affairs, government communication, internal communication, crisis planning, investor outreach and educational campaigns.

## Achievements

- Flagstaff's 2022 Proposition 441 passed with 71% approval and Proposition 442 with 60% after a research-led, legally non-advocacy education campaign.
- Ferris Home Improvements recorded a sustained 22% rise in website traffic and an average of 230 qualified inquiries per month after a full brand and digital-platform rebuild.
- Reglagene's three-week investor campaign produced nearly 40,000 ad impressions, more than 12,500 post-conference email views, 1,750 website clicks and the biotech startup's first outside investment.
- Arizona Public Media broke ground on its fully funded $65 million facility three months after NüPOINT joined the capital campaign's final push.
- The MAP Dashboard reached more than 900,000 page views and 346,000 users during a decade-long awareness partnership.
- Long Realty's Smart Move campaign corresponded with a 5.36% year-over-year increase in website traffic and received PRSA recognition for general marketing and creative collateral.
- The Cox Tucson Connected campaign earned a 2022 Mosaic ADDY Award for inclusive, bilingual outreach.
- NeighborGood Partners' rebrand earned a 2023 FACE Branding Excellence Award after research involving more than 16,000 surveyed stakeholders.
- The agency lists four 2024 PRSA IMPACT Awards of Excellence for work with Bayer Marana, Long Realty and the Town of Sahuarita.
- Mary Rowley has been inducted into the American Advertising Federation's local Hall of Fame and has received its Silver Medal and Golden Pen honors.

## Latest updates

- **2026-05** — Published a Viewpoint essay on what sustained marketing contributes to business visibility and the opportunity cost of ignoring it.
- **2026-03** — Published guidance on protecting a distinct brand voice when using generative AI for copywriting.
- **2025-11** — Announced two PRSA Southern Arizona IMPACT Awards for branding the 2025 JCC Maccabi Games in Tucson and for the Town of Sahuarita bond initiative.
- **2024-10** — Published new case studies on the MAP Dashboard and Compassion & Choices' Delaware legislative campaign.

## Links

- Website: https://nupointmarketing.com
- LinkedIn: https://www.linkedin.com/company/nupointmarketing
- Twitter/X: https://twitter.com/NuPointMktg
- Instagram: https://www.instagram.com/nupointmarketing/
- Facebook: https://www.facebook.com/NuPOINTMarketing/

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Profile page: https://yespress.io/nu-point-marketing
Published by YesPress — https://yespress.io
Last updated: 2026-09-19