# nSure.ai

> nSure.ai provides AI-based payment fraud prevention and chargeback protection for merchants selling high-risk digital goods, including crypto, game keys, prepaid products and gift cards. Its managed service trains dedicated merchant models, makes real-time payment decisions and uses verification and deterrence tools to recover legitimate sales while limiting fraud losses.

- **Founded:** 2019
- **Headquarters:** New York, United States
- **Founders:** Alex Zeltcer (Co-founder and CEO), Ziv Isaiah (Co-founder; CTO from founding until 2025), Pascal Podvin (Co-founder and CRO, as listed on the current management page)
- **Products:** Adaptive AI payment fraud prevention, Chargeback guarantee, SoftApproval, StingBack, DynamicKYC
- **Notable:** Company reported 180% ARR growth and profitability for 2025 in an April 2026 announcement., Publicly announced USD 6.8 million seed financing in 2021 and USD 18 million Series A in 2022., Named in Help Net Security’s 10 fintech companies to watch in 2024, according to the company announcement.

## Products & services

- **Adaptive AI payment fraud prevention** — Dedicated models trained on merchant transaction data, with real-time approve or decline decisions; the current website advertises under 500 milliseconds.
- **Chargeback guarantee** — Protection for approved transactions and eligible chargebacks under agreed terms, including reporting conditions and invoice-credit reimbursement.
- **SoftApproval** — Profile-specific challenges give flagged buyers another route to demonstrate legitimacy before goods are released.
- **StingBack** — A patented deterrence protocol can deliver zero-value keys or codes to suspected fraudsters while refunding the payment.
- **DynamicKYC** — Optimizes verification friction while retaining required AML and KYC checks; positioned separately from payment fraud detection.
- **API, SDK and managed support** — Purchase-flow-specific integration documentation and ongoing fraud strategy and technical assistance.

## Achievements

- Company reported 180% ARR growth and profitability for 2025 in an April 2026 announcement.
- Publicly announced USD 6.8 million seed financing in 2021 and USD 18 million Series A in 2022.
- Named in Help Net Security’s 10 fintech companies to watch in 2024, according to the company announcement.
- Current company marketing advertises approval rates up to 98% and decision latency under 500 milliseconds.
- AtData partnership established in 2023.
- StingBack and SoftApproval trademark applications filed July 15, 2024, under nSure.ai Payment Assurance Ltd.

## Latest updates

- **2026-09** — Public terms and conditions marked September 7, 2026 identify nSure.ai Payment Assurance Inc. as supplier and specify fee, approval-rate and reimbursement mechanics.
- **2026-04** — Company reported 180% ARR growth, 130% net revenue retention and profitability for 2025; also cited USD 80 billion in total processed volume without specifying the accumulation period.
- **2025-10** — Startup Nation Central records selection for Deloitte Launchpad’s tenth cohort.
- **2024-07** — IVC’s MoreTech investor page records a July 10 Series B; the amount is not disclosed there.
- **—** — For 2025, the current about page says founding CTO Ziv Isaiah served until 2025; Noam Malter is now listed as CTO.

## Links

- Website: https://nsure.ai/
- LinkedIn: https://www.linkedin.com/company/nsureai/
- Twitter/X: https://twitter.com/nSureai
- YouTube: https://www.youtube.com/@nsureai7792
- Instagram: https://www.instagram.com/nsure.ai/
- Facebook: https://www.facebook.com/nsureai/

---

Profile page: https://yespress.io/nsure-ai
Published by YesPress — https://yespress.io
Last updated: 2026-10-05