# NP Strategy

> NP Strategy is a Columbia, South Carolina-based strategic communications firm that combines public relations, crisis response, public affairs, stakeholder engagement, event management, social media and video production. Its distinguishing setup is a regional team of former journalists, political operators and communications specialists backed by the relationships and geographic reach of parent law firm Maynard Nexsen. Public case studies span Samsung, Lenovo, Haile Gold Mine, electric cooperatives, municipalities and economic-development organizations.

- **Founded:** 2013
- **Headquarters:** Columbia, United States
- **Founders:** Heather Hoopes-Matthews (Co-Founder and founding CEO), Leighton Lord (Co-Founder)
- **Team size:** 37 employees listed on LinkedIn; the company describes operations across six Southeastern cities as of September 2026.
- **Products:** Crisis management, Community assessment, Stakeholder management, Public affairs, Media relations and training
- **Notable:** Helped Haile Gold Mine conduct thousands of stakeholder engagements and secure local, state and federal permits for a 12,000-acre reopening tied to approximately $927 million in capital investment since 2007., For Broad River Electric Cooperative after Hurricane Helene, managed more than 7,000 responses in 10 days, generated 30,307 Facebook interactions, added 1,555 followers and reported 95% positive feedback., Executed a year-long Lenovo activation that included nearly 3,000 miles of travel and conservation outputs such as improved flood-map data, an interactive trail marker and a language-preservation app.

## Products & services

- **Crisis management** — 24/7 crisis-response planning, messaging, media coordination and reputation support.
- **Community assessment** — Research into local needs, strengths, decision-makers and attitudes before a project or campaign begins.
- **Stakeholder management** — Stakeholder identification, prioritization, relationship planning and engagement tracking.
- **Public affairs** — Constituent engagement, public education and issue communications for companies, municipalities and institutions.
- **Media relations and training** — Message development, outreach and scenario-based preparation led in part by former journalists.
- **Social media and digital content** — Channel strategy, content creation, live response, monitoring and performance analysis.
- **Event management** — Planning and execution for announcements, openings, conferences and public-facing activations.
- **Video production** — In-house concepting, filming and production for campaigns, brands and public-information work.

## Achievements

- Helped Haile Gold Mine conduct thousands of stakeholder engagements and secure local, state and federal permits for a 12,000-acre reopening tied to approximately $927 million in capital investment since 2007.
- For Broad River Electric Cooperative after Hurricane Helene, managed more than 7,000 responses in 10 days, generated 30,307 Facebook interactions, added 1,555 followers and reported 95% positive feedback.
- Executed a year-long Lenovo activation that included nearly 3,000 miles of travel and conservation outputs such as improved flood-map data, an interactive trail marker and a language-preservation app.
- Won two first-place 2021 IABC South Carolina Palmetto Awards for The Buzz with Burnie podcast and Charleston Forum diversity-and-inclusion work.
- Won a 2019 SCPRSA Silver Wing Award of Excellence for online video and a Mercury Award for content marketing.
- Expanded to a sixth Southeastern market with a Greenville, South Carolina office in September 2026.

## Latest updates

- **2026-09** — Opened a Greenville, South Carolina office led by Senior Director Carissa Finan, bringing its stated Southeastern presence to six cities.
- **2026-04** — Expanded the Charlotte office with a former city assistant director of communications.
- **2026-03** — Added seasoned strategist Tyler Jones to the Charleston team.
- **2026-01** — Hired former North Carolina Governor Josh Stein press secretary Olivia Weidie in Raleigh.
- **2025-02** — Named Amanda Loveday CEO and Jean Cecil Frick COO; founding CEO Heather Hoopes-Matthews moved into a client-facing role as the firm launched a refreshed brand and website.

## Links

- Website: https://npstrategy.com/
- LinkedIn: https://www.linkedin.com/company/np-strategy/
- Twitter/X: https://twitter.com/NPStrat
- YouTube: https://www.youtube.com/@NPStrategy2013
- Instagram: https://www.instagram.com/npstrategy/
- Facebook: https://www.facebook.com/NPStrategy
- TikTok: https://www.tiktok.com/@npstrategy

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Profile page: https://yespress.io/np-strategy
Published by YesPress — https://yespress.io
Last updated: 2026-09-19