# Noyse

> Noyse is a New York publicity-management firm that combines public relations and social media under a senior-led team. Founded by Noy Assraf Barnes, it works with founders, executives, nonprofits, technology companies and public-affairs organizations on media strategy, press outreach, content production, crisis communications, events and partnerships. Its distinctive claim is operational: the senior strategist who wins the account remains accountable for the work, while PR and social activity are managed as one connected public narrative.

- **Founded:** 2022
- **Headquarters:** New York, United States
- **Founders:** Noy Assraf Barnes (Founder & CEO)
- **Products:** Ongoing public relations, Focused campaigns and event PR, Crisis communications, Social media strategy and production, Influencer and strategic partnerships
- **Notable:** Built a team listed at 11-50 employees on LinkedIn, with public leadership across PR and social media., Shows client-related coverage or work across The Wall Street Journal, Fox News, NBC News, Newsday, CBS News, the New York Post, WNYC, Time Out New York, Arab News and South Florida broadcast outlets., Developed a cross-market practice spanning AI and technology, diplomacy and public affairs, advocacy, nonprofits and community organizations.

## Products & services

- **Ongoing public relations** — Senior-led counsel, story development, press materials, targeted media outreach, interviews, features, commentary, op-eds and rapid response.
- **Focused campaigns and event PR** — Communications planning for launches, announcements, reports, delegations, press conferences, events and other defined public moments.
- **Crisis communications** — Holding statements, media handling and a senior point of control during fast-moving reputational situations.
- **Social media strategy and production** — Planning, filming, editing, graphic design, copywriting, reels, platform-specific publishing and ongoing optimization.
- **Influencer and strategic partnerships** — Creator collaborations and institutional partnerships designed to extend credibility and reach alongside PR and social work.
- **Spokesperson preparation** — Interview strategy, talking points, briefing materials and preparation for leaders appearing in public or before the press.

## Achievements

- Built a team listed at 11-50 employees on LinkedIn, with public leadership across PR and social media.
- Shows client-related coverage or work across The Wall Street Journal, Fox News, NBC News, Newsday, CBS News, the New York Post, WNYC, Time Out New York, Arab News and South Florida broadcast outlets.
- Developed a cross-market practice spanning AI and technology, diplomacy and public affairs, advocacy, nonprofits and community organizations.
- Expanded its public-facing offering around an integrated 'publicity management' model rather than separate PR and social-media silos.

## Latest updates

- **2026-07** — Founder Noy Assraf Barnes published essays arguing against vanity press-release metrics and for visible, accountable leadership.
- **2026-01** — Noyse's redesigned website sharpened its positioning around senior-led PR and social media managed as one publicity system.
- **2026** — The firm publicly highlighted work connected to AI and technology, diplomacy, advocacy, nonprofits and Holocaust-survivor initiatives.

## Links

- Website: https://www.noysegroup.com/
- LinkedIn: https://www.linkedin.com/company/noyse-publicity-management
- Instagram: https://www.instagram.com/noysegroup/
- TikTok: https://www.tiktok.com/@noysegroup

---

Profile page: https://yespress.io/noyse
Published by YesPress — https://yespress.io
Last updated: 2026-09-22