# Noy Assraf Barnes

> Noy Assraf Barnes is the founder and CEO of Noyse, a New York public relations and social media firm. Her career includes the IDF Spokesperson Unit, CRPR, and media outreach and strategic communications roles at the Consulate General of Israel in New York. She writes about leadership visibility, accountability, and the difference between distribution and earned coverage.

- **Role:** Founder & CEO at Noyse
- **Organizations:** Noyse, NSA Creatives, CRPR (Cogan Rosenberg PR), Consulate General of Israel in New York, IDF Spokesperson Unit
- **Education:** B.A. in Social Sciences and Humanities, Open University of Israel, M.A. in Governance and Public Policy, Open University of Israel
- **Known for:** Built and leads Noyse., Named a 2025 Dan’s Power List of the East End honoree., Credited for USA public relations by The Dinah Project.

## Career timeline

- **—** — Served in the IDF Spokesperson Unit.
- **—** — Worked at CRPR, rising to VP of Clients and managing accounts and press delegations.
- **—** — Served as Director of Media Outreach and subsequently Director of Strategic Communications at the Consulate General of Israel in New York.
- **2019** — Published opinion articles in Israel National News.
- **2024** — Publicly marked two years since founding NSA Creatives and described expansion from New York to Washington, D.C. and Miami.
- **2024** — Discussed a forthcoming publicity-management rebrand in a LinkedIn post about Nefesh B’Nefesh work.
- **2025** — Listed among Dan’s Power List of the East End honorees as Noyse founder and CEO.
- **2026** — Published two essays on her personal site about mission statements and press-release distribution.

## Achievements

- Built and leads Noyse.
- Named a 2025 Dan’s Power List of the East End honoree.
- Credited for USA public relations by The Dinah Project.

## Latest updates

- **2026-07** — Her personal site dated both Nobody Trusts Your Mission Statement and The Wire Is Not the Work July 13, 2026.

## Links

- Website: https://www.noyassraf.com/
- LinkedIn: https://www.linkedin.com/in/noy-assraf/
- Instagram: https://www.instagram.com/noybarnes/

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Profile page: https://yespress.io/noy-assraf-barnes
Published by YesPress — https://yespress.io
Last updated: 2026-10-25