# NowThis

> NowThis is a New York social-video media company founded in 2012. It produces platform-native original series for young audiences, especially Gen Z women, maintains social-impact news programming through NowThis Impact, and sells brand partnerships around its content. Its evolution runs from short news clips to recurring entertainment franchises and creator acquisitions.

- **Founded:** 2012
- **Headquarters:** New York, United States
- **Founders:** Kenneth Lerer (Co-founder), Eric Hippeau (Co-founder)
- **Products:** Social-first original series, NowThis Impact, Brand partnerships, Salary Transparent Street, Are You Okay? merchandise
- **Notable:** Are You Okay? won the 2026 Webby and People’s Voice awards in Social Interview or Talk Show., Reported profitability as an independent company for 2024, with US$20 million sales and US$4.6 million adjusted profit., Hosted a youth forum with President Joe Biden ahead of the 2022 midterms.

## Products & services

- **Social-first original series** — Hosted, recurring entertainment including Are You Okay?, Judgy, Crosswalk Crush and Standup Desk.
- **NowThis Impact** — Social-impact and news programming, distinguished from the main entertainment brand.
- **Brand partnerships** — Sponsored content, series partnerships and campaign production for advertisers seeking younger social audiences.
- **Salary Transparent Street** — Acquired creator franchise featuring street interviews about jobs and pay, with Hannah Williams remaining host and creative lead.
- **Are You Okay? merchandise** — Show-linked apparel and accessories promoted through the official Linktree.

## Achievements

- Are You Okay? won the 2026 Webby and People’s Voice awards in Social Interview or Talk Show.
- Reported profitability as an independent company for 2024, with US$20 million sales and US$4.6 million adjusted profit.
- Hosted a youth forum with President Joe Biden ahead of the 2022 midterms.
- Built a social publishing model that tailored storytelling to individual platforms rather than directing all viewers to a homepage.

## Latest updates

- **2026-01** — Acquired Salary Transparent Street; Williams stayed as host and creative lead. The founder described a multi-year performance-based deal with no disclosed purchase amount.
- **2026-04** — Are You Okay? won both the Webby and People’s Voice awards in its 2026 social interview category.
- **2026-06** — Valentino described a limited-episode pilot process and experimentation with multiple hosts in a CORQ interview.

## Links

- Website: https://nowthismedia.com/
- LinkedIn: https://www.linkedin.com/company/nowthis
- Twitter/X: https://twitter.com/nowthisnews
- YouTube: https://www.youtube.com/@nowthis
- Instagram: https://www.instagram.com/nowthis/
- Facebook: https://www.facebook.com/nowthis
- TikTok: https://www.tiktok.com/@nowthis

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Profile page: https://yespress.io/nowthis
Published by YesPress — https://yespress.io
Last updated: 2026-10-03