# Nowcom

> Nowcom develops dealer management and financial software, led by DealerCenter for independent U.S. car dealers and CarZing for car shoppers. It also builds loan origination and servicing systems and provides IT and operational services to affiliated companies. Nowcom belongs to Nowlake Technology, the parent group it shares with Westlake Financial.

- **Founded:** 1996
- **Headquarters:** Los Angeles, United States
- **Products:** DealerCenter, Dealer Desktop, CarZing, Emanate, Genesis
- **Notable:** DealerCenter used by more than 20,000 dealers nationwide as reported in January 2026., Nowcom reports Los Angeles Business Journal fastest-growing-company recognition in 2012 and 2019., KBRA assigned BBB- issuer and senior secured debt ratings with a Positive Outlook in January 2026.

## Products & services

- **DealerCenter** — Cloud and mobile dealer management software for inventory, deals, CRM, lender submissions, websites and related operations. Initial release in 2002; web-based DMS launched in 2010.
- **Dealer Desktop** — Desktop dealer management system released before the web-based DMS transition.
- **CarZing** — Consumer car shopping platform incorporating automated finance decisioning.
- **Emanate** — Indirect lending origination and underwriting workflow system.
- **Genesis** — Origination software for direct lending and refinancing.
- **Polar** — Origination software for title loans.
- **Loan servicing applications** — Payment tracking, account management and collections workflows.
- **Nowcom Global Services** — Contact center, back-office, software engineering and quality assurance services. Philippines operations began in 2011.
- **DealerCenter AI agents** — Tools for lead responses, vehicle merchandising, video creation and website engagement; product availability verified in 2026.

## Achievements

- DealerCenter used by more than 20,000 dealers nationwide as reported in January 2026.
- Nowcom reports Los Angeles Business Journal fastest-growing-company recognition in 2012 and 2019.
- KBRA assigned BBB- issuer and senior secured debt ratings with a Positive Outlook in January 2026.

## Latest updates

- **2026-01** — KBRA assigned initial BBB- ratings with a Positive Outlook and reported approximately $255 million in 2025 sales revenue.
- **—** — Marubeni’s 2025 integrated report described Nowcom’s cloud-native development and automation work within Nowlake.

## Links

- Website: https://www.nowcom.com/
- LinkedIn: https://www.linkedin.com/company/nowcom
- Facebook: https://facebook.com/pages/Nowcom/258056844294167

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Profile page: https://yespress.io/nowcom
Published by YesPress — https://yespress.io
Last updated: 2026-10-25