# Novosol

> Novosol is a Singapore-based mobile advertising and customer-engagement company behind moLotus, a patented GSM-based mobile video interaction platform. moLotus delivers personalized, interactive video messages directly to any mobile handset - no app download or data connection required - and can push millions of messages a day. Working through telecom operators such as Airtel, Vodafone, Indosat and Telkomsel, Novosol helps banks, retailers, automakers and consumer brands automate customer relationship processes while opening a new advertising revenue line for the carriers themselves.

- **Founded:** 2008
- **Headquarters:** Singapore
- **Founders:** Minhaz Lokhandwala (Founder & CEO)
- **Team size:** ~50 employees
- **Products:** moLotus, mgram technology, moLotus customer engagement & automation suite
- **Notable:** Built and patented moLotus, a GSM-based mobile video platform requiring no app or data connection., Secured strategic partnerships with major carriers including Airtel, Vodafone, Indosat and Telkomsel., Closed a Series B round of over $10M in February 2024 from Singapore and UK family offices.

## Products & services

- **moLotus** — A patented GSM-based mobile video advertising and customer interaction platform that delivers personalized, interactive video messages (typically around 40 seconds) directly to a phone's inbox without any app download or data connection. Supports rich media, personalization and interactive responses across virtually all handsets, and can deliver millions of messages per day.
- **mgram technology** — Novosol's proprietary underlying messaging technology that powers moLotus, enabling high-volume, high-reliability delivery of rich media messages over carrier networks.
- **moLotus customer engagement & automation suite** — Tools for brands and enterprises to run permission-based, PDPA-compliant campaigns, automate customer relationship processes, personalize content and measure marketing ROI across industries.

## Achievements

- Built and patented moLotus, a GSM-based mobile video platform requiring no app or data connection.
- Secured strategic partnerships with major carriers including Airtel, Vodafone, Indosat and Telkomsel.
- Closed a Series B round of over $10M in February 2024 from Singapore and UK family offices.
- Telkomsel partnership extends moLotus reach to 280M+ Indonesian mobile users.
- Attracted usage/association from global brands including Samsung, HSBC, Standard Chartered and L'Oreal.
- Formed a strategic alliance with Saudi Excellence Company to expand into MENA.

## Latest updates

- **2024-02** — Novosol closed additional Series B funding of over $10M from Singapore and UK family offices to fund global expansion.
- **2024-02** — Announced Telkomsel partnership reaching 280M+ Indonesian users and a target of $300M in ad revenue in Indonesia within three years.
- **2022-05** — moLotus and Saudi Excellence Company formed a strategic alliance to drive digital innovation in MENA.

## Links

- Website: https://novosol.biz
- LinkedIn: http://www.linkedin.com/company/novosol-pte-ltd-
- Twitter/X: https://twitter.com/novosolbiz
- Facebook: https://facebook.com/NovosolPage/

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Profile page: https://yespress.io/novosol
Published by YesPress — https://yespress.io
Last updated: 2026-07-25