# Novità Communications

> Novità Communications is an independent New York marketing and communications agency founded by Christine Abbate in 1996. It specializes in the unusually technical world of architecture, interiors, design products, trade fairs and cultural institutions, combining media relations, digital and social strategy, events, thought leadership and brand consulting. Its moat is not scale but fluency: the agency knows the editors, designers, architects, manufacturers and fair organizers who decide which design stories travel.

- **Founded:** 1996
- **Headquarters:** New York, United States
- **Founders:** Christine Abbate (Founder & CEO)
- **Products:** PR and integrated marketing, Events and experiential marketing, Thought leadership, Digital, social and search visibility, Design-community platforms
- **Notable:** Maintained its original Italian ceramics client relationship from 1996 through its 30th anniversary year., Named an Inc. Best Workplace in 2021 and 2023., Named to The PR Net 100 in multiple years, including 2021, 2022 and 2026.

## Products & services

- **PR and integrated marketing** — Strategic planning, media and influencer relations, press-office management, crisis support, paid media, brand development, content, newsletters, websites and design competitions.
- **Events and experiential marketing** — Trade shows, showroom events, launches, press tours, exhibitions, seminars, panels, pavilions and branded gatherings produced in person or virtually.
- **Thought leadership** — Speaking opportunities, opinion pieces, jury and panel placements, and expert commentary in trend coverage.
- **Digital, social and search visibility** — Social strategy, content and performance advertising, monitoring and reporting, plus newer answer-engine and generative-engine optimization capabilities.
- **Design-community platforms** — Agency-created initiatives including DesignStandsTogether, North America Night, MilanDesignMap and Design-Calendar.

## Achievements

- Maintained its original Italian ceramics client relationship from 1996 through its 30th anniversary year.
- Named an Inc. Best Workplace in 2021 and 2023.
- Named to The PR Net 100 in multiple years, including 2021, 2022 and 2026.
- Christine Abbate won Interior Design's 2020 Best of Year Marketer award.
- Recognized on Observer's PR Power 50 and PRNEWS' Agency Elite list.
- Represented three US pavilions at the Venice Architecture Biennale and supported US participation at EXPO Milano and the Milan Triennale.
- Produced the fourth North America Night in Milan in 2026 for more than 700 guests.
- Won Best in Class for a Salone del Mobile.Milano digital advertisement in Architectural Record's 2024 advertising awards.

## Latest updates

- **2026-04** — Produced the fourth North America Night at Teatro Litta during Milan Design Week; The PR Net reported attendance above 700.
- **2026-04** — Marked 30 years in business and announced senior promotions, including Danielle McWilliams to principal and Joseph Cephas and Rosalind Batheja to executive vice president.
- **2026-04** — Expanded digital capabilities with content, performance advertising, answer-engine optimization and generative-engine optimization specialists while increasing its emphasis on experiential marketing.
- **2026** — Continued as North American agency of record for Salone del Mobile.Milano and led media relations for the NYCxDESIGN Festival.
- **2026** — Added Expormim, Hunter Fan Company, IED and Wood Veneer Hub to the client roster reported by The PR Net.

## Links

- Website: https://novitapr.com
- LinkedIn: https://www.linkedin.com/company/novita-
- Twitter/X: https://twitter.com/novitapr
- YouTube: https://www.youtube.com/channel/UCUlpPUcyvAuJJG-IIxMcwNw
- Instagram: https://instagram.com/novitapr
- Facebook: https://www.facebook.com/Novitapr

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Profile page: https://yespress.io/novit-communications
Published by YesPress — https://yespress.io
Last updated: 2026-09-21