# Novelship

> Novelship is a Singapore-based online marketplace for buying and selling authentic sneakers, streetwear, apparel and collectibles across Asia-Pacific. Founded in 2018, it connects buyers and sellers through a bid-and-ask model, verifies every item in-house before it ships, and has grown into one of the region's largest platforms for limited-edition drops from brands like Nike, Jordan, Adidas, New Balance and ASICS.

- **Founded:** 2018
- **Headquarters:** Singapore
- **Founders:** Richard Xia (Co-Founder & CEO), Chris Xue (Co-Founder & COO)
- **Team size:** ~35 employees
- **Products:** Novelship Marketplace, Authentication & Verification, Novelship Mobile App, Consignment & Logistics, In-house Collection
- **Notable:** Grew to 40,000+ users and 10,000+ sales within roughly two years of launch, Reached first US$1 million monthly revenue milestone around 2020, Raised US$9.5M Series B led by East Ventures (September 2023); ~US$21.9M raised in total

## Products & services

- **Novelship Marketplace** — Bid-and-ask online marketplace where buyers place bids and sellers set asks for sneakers, apparel and collectibles; deals execute when prices match.
- **Authentication & Verification** — In-house team physically inspects and authenticates every item - packaging, exterior, interior and accessories - before it ships to the buyer.
- **Novelship Mobile App** — iOS and Android apps for browsing drops, tracking prices, buying and selling on the go.
- **Consignment & Logistics** — Storage, fulfilment and eco-conscious shipping across Asia-Pacific markets, with recycled delivery packaging.
- **In-house Collection** — Novelship-branded accessories such as T-shirts, socks, shoelaces and shoe/sole protectors.

## Achievements

- Grew to 40,000+ users and 10,000+ sales within roughly two years of launch
- Reached first US$1 million monthly revenue milestone around 2020
- Raised US$9.5M Series B led by East Ventures (September 2023); ~US$21.9M raised in total
- Signed Snoop Dogg as strategic advisor - his first Southeast Asian brand partnership of this kind
- Adopted 100% recycled materials for delivery boxes across all markets (2023)
- Grew women-centric SKUs by ~140% and overall listings by ~150% in fiscal 2022

## Latest updates

- **2023-09** — Closed US$9.5M Series B led by East Ventures to expand logistics, authentication and in-house collections across Southeast Asia.
- **2023-06** — Named Snoop Dogg as strategic advisor and moved to 100% recycled delivery boxes across all markets.

## Links

- Website: https://novelship.com
- LinkedIn: http://www.linkedin.com/company/novelship
- Twitter/X: https://twitter.com/Novelship
- Instagram: https://www.instagram.com/novelship/
- Facebook: https://www.facebook.com/novelship

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Profile page: https://yespress.io/novelship
Published by YesPress — https://yespress.io
Last updated: 2026-07-25