# Novel Strategies (formerly Prism Group)

> Novel Strategies is a Washington, D.C. public affairs and strategic advisory firm, formerly known as Prism Group, that combines government relations, communications, research, creative work, polling, digital campaigns and corporate strategy. Its clients include companies, associations, nonprofits, investors, entrepreneurs and sovereign governments facing policy-heavy problems where a memo, a message and a meeting all have to reinforce one another.

- **Founded:** 2012
- **Headquarters:** Washington, United States
- **Founders:** John Stanford (Co-founder, Partner and CEO), Ed Stewart (Co-founder, Partner and COO)
- **Products:** Strategy & Policy, Public Affairs & Communication, Digital & Engagement, Novel Concept, Novel Strategies Foundation
- **Notable:** Relaunched Prism Group as Novel Strategies in February 2026 with an expanded 20-person team and a full-floor Pennsylvania Avenue office., Built a registered federal lobbying record spanning 2016-2026, with 471 filings, 34 clients and about $8.36 million in disclosed income aggregated by LegiList., Joined United Government Affairs in 2024 as the network's Washington member, extending access to independent partner agencies across major European capitals.

## Products & services

- **Strategy & Policy** — Legislative strategy, coalition development, research, analysis, advocacy planning and advice for executive teams navigating political and policy environments.
- **Public Affairs & Communication** — Message development, brand identity, media engagement, thought leadership and campaigns designed to shape perception and public debate.
- **Digital & Engagement** — Polling, content strategy, paid media, design and web development used to build visibility and sustain engagement.
- **Novel Concept** — A related modern think tank announced to focus on policymaker education.
- **Novel Strategies Foundation** — A related 501(c)(3) announced to help emerging advocacy efforts gain a foothold in Washington.

## Achievements

- Relaunched Prism Group as Novel Strategies in February 2026 with an expanded 20-person team and a full-floor Pennsylvania Avenue office.
- Built a registered federal lobbying record spanning 2016-2026, with 471 filings, 34 clients and about $8.36 million in disclosed income aggregated by LegiList.
- Joined United Government Affairs in 2024 as the network's Washington member, extending access to independent partner agencies across major European capitals.
- John Stanford has been recognized by The Hill as a top lobbyist and has led advocacy efforts involving innovation, entrepreneurship and life sciences.
- Ed Stewart has worked in more than 25 countries on trade, elections, treaties, international disputes and public-policy strategy.

## Latest updates

- **2026-09** — The firm advertised paid government affairs and public affairs internships for fall 2026, describing hands-on work across research, hearings, events, media and social strategy.
- **2026-02** — Prism Group relaunched as Novel Strategies, moved into a full-floor Pennsylvania Avenue office, and announced Novel Concept and the Novel Strategies Foundation.
- **2024-12** — Prism Group hired John Moffett as vice president of state affairs to deepen its state, federal and global work.
- **2024-11** — Prism Group became the Washington member of the United Government Affairs network.

## Links

- Website: https://noveldc.com
- LinkedIn: https://www.linkedin.com/company/novel-strategies-dc

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Profile page: https://yespress.io/novel-strategies-formerly-prism-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-20