# Nothing Bundt Cakes

> Nothing Bundt Cakes is a Dallas-headquartered specialty bakery franchise that sells one familiar product in many celebration-ready forms: bite-size Bundtinis, personal Bundtlets, full-size and tiered Bundt cakes, plus decorations, delivery, catering and corporate gifts. Founded by Dena Tripp and Debbie Shwetz in Las Vegas in 1997, the brand has turned consistency, local franchise ownership and a signature cream cheese frosting into an 803-unit North American chain with roughly $982 million in 2025 U.S. system sales, according to Technomic figures reported by Restaurant Business.

- **Founded:** 1997
- **Headquarters:** Dallas, United States
- **Founders:** Dena Tripp (Co-founder), Debbie Shwetz (Co-founder)
- **Team size:** Private company; exact corporate headcount is not publicly established. The supplied business record estimates 5,800 employees across the broader system, while LinkedIn lists 201-500 corporate employees.
- **Products:** Bundtinis, Bundtlets, Bundt, Big Bundt and Tiered Bundt cakes, Online ordering, pickup and delivery, Bundtastic Rewards
- **Notable:** Named the 2026 Restaurant Leadership Conference Pacesetter Award winner., Ranked America's Favorite Restaurant Chain in the Nation's Restaurant News and Technomic study for two consecutive years, including 2026., Reached 803 units and 45 U.S. states by April 2026, according to Restaurant Business.

## Products & services

- **Bundtinis** — Bite-size Bundt cakes sold by the dozen in assortments or selected flavors, designed for parties, meetings and sampling.
- **Bundtlets** — Individually packaged personal cakes sold alone, in bundles or as gift towers.
- **Bundt, Big Bundt and Tiered Bundt cakes** — Celebration cakes sized by the company for roughly 8, 18 or 26 guests, with flavor and decoration options.
- **Online ordering, pickup and delivery** — Digital ordering through the website and app, with bakery pickup and delivery where available.
- **Bundtastic Rewards** — A U.S. loyalty program offering 10 points per eligible dollar, birthday cake and tiered redemptions.
- **Catering and corporate gifting** — Group orders, delivery through ezCater, branded quote cards, company-color ribbons and office-appropriate assortments.
- **Fundraising** — Participating bakeries support pre-sale Bundtlet fundraisers for schools, nonprofits and community groups.
- **Franchise opportunities** — A bakery franchise system with training, operational support and a disclosed initial investment range of $483,600 to $699,700 on the public franchise page.

## Achievements

- Named the 2026 Restaurant Leadership Conference Pacesetter Award winner.
- Ranked America's Favorite Restaurant Chain in the Nation's Restaurant News and Technomic study for two consecutive years, including 2026.
- Reached 803 units and 45 U.S. states by April 2026, according to Restaurant Business.
- Generated approximately $982 million in 2025 U.S. system sales with nearly $1.4 million average unit volume, according to Technomic figures reported by Restaurant Business.
- Added 120 locations during 2025, growth of more than 17%.
- Levine Leichtman Capital Partners reported that EBITDA increased fivefold during its ownership period before the 2021 sale.
- Repeatedly appeared on Franchise Times, Franchise Business Review and Entrepreneur franchise rankings through 2024.

## Latest updates

- **2026-04** — Received the 2026 Pacesetter Award; Restaurant Business reported 803 units, $982 million in 2025 U.S. system sales and 120 openings during 2025.
- **2026-03** — KKR agreed to acquire Nothing Bundt Cakes from Roark Capital for a reported value above $2 billion including debt.
- **2026-03** — Food On Demand named the brand a 2026 Outstanding Operator and highlighted its delivery, catering, loyalty and community pop-up strategy.
- **2026-01** — Nation's Restaurant News and Technomic named Nothing Bundt Cakes America's Favorite Restaurant Chain for a second consecutive year.
- **2025-10** — Launched Triple Treat Made With REESE'S & OREO as a limited-time seasonal collaboration.

## Links

- Website: https://www.nothingbundtcakes.com
- LinkedIn: https://www.linkedin.com/company/nothing-bundt-cakes
- Twitter/X: https://twitter.com/nothingbundt
- Instagram: https://www.instagram.com/nothingbundtcakes
- Facebook: https://www.facebook.com/nothingbundtcakes
- TikTok: https://www.tiktok.com/@nothingbundtcakes/

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Profile page: https://yespress.io/nothing-bundt-cakes
Published by YesPress — https://yespress.io
Last updated: 2026-08-13