# NotCo

> NotCo is a Chilean food-tech company that uses a proprietary artificial intelligence platform called Giuseppe to reverse-engineer animal-based foods and recreate them from plants. Founded in 2015 in Santiago, it makes consumer brands such as NotMilk, NotBurger, NotMayo and NotIceCream, sold across the Americas, and licenses its AI to other food companies. NotCo became Chile's first unicorn in 2021 and runs a plant-based joint venture with Kraft Heinz in North America.

- **Founded:** 2015
- **Headquarters:** Santiago, Chile
- **Founders:** Matias Muchnick (Co-Founder & CEO), Karim Pichara (Co-Founder & CTO), Pablo Zamora (Co-Founder (plant geneticist))
- **Team size:** ~820 employees
- **Products:** Giuseppe (AI platform), NotMilk, NotBurger / NotMeat, NotMayo, NotIceCream
- **Notable:** Became Chile's first unicorn in July 2021 with a $1.5B valuation, Raised more than $450M in total funding from investors including Bezos Expeditions and Tiger Global, Launched a joint venture with Kraft Heinz to scale plant-based products in North America

## Products & services

- **Giuseppe (AI platform)** — Proprietary machine-learning platform that maps animal proteins to their closest plant-based ingredient combinations, generating novel food formulations.
- **NotMilk** — Plant-based milk built from ingredients like pea protein, cabbage and pineapple juice, sold across the US and Latin America.
- **NotBurger / NotMeat** — Plant-based burger patties and ground meat alternatives.
- **NotMayo** — Egg-free plant-based mayonnaise, one of NotCo's earliest products.
- **NotIceCream** — Dairy-free plant-based ice cream in multiple flavors.
- **NotCo B2B / Giuseppe licensing** — B2B unit letting other CPG brands, ingredient suppliers and tech providers use Giuseppe for their own product innovation.

## Achievements

- Became Chile's first unicorn in July 2021 with a $1.5B valuation
- Raised more than $450M in total funding from investors including Bezos Expeditions and Tiger Global
- Launched a joint venture with Kraft Heinz to scale plant-based products in North America
- Expanded to 6,000+ retail points across the Americas
- Pivoted its AI platform Giuseppe into a B2B licensing business

## Latest updates

- **2022-02** — Announced The Kraft Heinz Not Company joint venture to scale plant-based products in North America.
- **2022-12** — Closed $70M in funding to launch a B2B platform opening Giuseppe to other companies.
- **2023** — Expanded B2B licensing of the Giuseppe AI, shifting toward a higher-margin software-adjacent model.
- **2024** — Reported expanded SKU footprint and deeper Kraft Heinz collaboration across dairy, egg and meat categories.

## Links

- Website: https://notco.ai
- LinkedIn: https://www.linkedin.com/company/the-not-co-
- Twitter/X: https://twitter.com/notcous
- YouTube: https://www.youtube.com/@NotCo
- Instagram: https://www.instagram.com/notco/
- Facebook: https://facebook.com/notcous

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Profile page: https://yespress.io/notco
Published by YesPress — https://yespress.io
Last updated: 2026-07-18