# Nosto

> Nosto is a Helsinki-founded commerce experience platform that uses AI to personalize online stores in real time - the recommendations, search results, category pages, pop-ups and shoppable content each shopper sees. Built for retail and consumer brands, it powers roughly 2,500 merchants across Shopify, BigCommerce, Magento and other platforms, and has expanded from product recommendations into search, merchandising, visual UGC and, most recently, an agentic AI layer called Huginn.

- **Founded:** 2013
- **Headquarters:** Helsinki, Finland
- **Founders:** Juha Valvanne (Co-founder), Jani Luostarinen (Co-founder), Antti Pöyhönen (Co-founder)
- **Team size:** ~140-300 employees ('Nostonians') across offices in Helsinki, London, Paris, New York, Stockholm, Salzburg, Berlin and Sydney
- **Products:** Product Recommendations, Product Experience Cloud, Content Experience Cloud, AI-Powered Search, experience.AI
- **Notable:** Recognized in the Gartner Magic Quadrant (2025) for its personalization/commerce capabilities, Delivered roughly 25 billion personalized shopping experiences, AI search revenue for brands grew 1,024% between 2023 and 2024; search queries up 323% in 2024

## Products & services

- **Product Recommendations** — Self-learning recommendation engine with 20+ algorithms - 1:1 personalized suggestions, cross-sells, visually similar items, and replenishment prompts.
- **Product Experience Cloud** — Personalized on-site search, category-page merchandising, post-purchase upsell, dynamic bundles and personalized emails, governed by merchandising rules.
- **Content Experience Cloud** — A/B testing and optimization, content personalization, behavioral pop-ups and shoppable user-generated content.
- **AI-Powered Search** — Semantic, intent-aware site search with generative synonyms and generative copy for higher relevance and conversion.
- **experience.AI** — The underlying data engine, AI, business intelligence and dynamic targeting layer that unifies customer, product and content data.
- **Nosto Visual UGC (Stackla)** — Visual user-generated content platform for sourcing, rights-managing and merchandising social content into the store.
- **Huginn** — Agentic AI for commerce - a team of AI agents built on Nosto's Large Intent Model to reduce manual work and run merchandising and campaigns.

## Achievements

- Recognized in the Gartner Magic Quadrant (2025) for its personalization/commerce capabilities
- Delivered roughly 25 billion personalized shopping experiences
- AI search revenue for brands grew 1,024% between 2023 and 2024; search queries up 323% in 2024
- Completed three strategic acquisitions - Stackla, SearchNode and Findologic - to build an integrated platform
- Grew to ~2,500 customers and eight-plus international offices

## Latest updates

- **2025-10** — Launched Huginn, an agentic AI for commerce built on Nosto's Large Intent Model to automate merchandising and campaign work.
- **2025-06** — Recognized in Gartner's 2025 Magic Quadrant coverage of personalization/commerce technology.
- **2024-01** — Reported 323% growth in AI search queries and 1,024% more search-driven revenue for brands versus the prior year.
- **2023-02** — Raised a $16M round to fund AI and platform expansion.

## Links

- Website: https://nosto.com
- LinkedIn: http://www.linkedin.com/company/nosto
- Twitter/X: https://twitter.com/Nosto
- YouTube: https://www.youtube.com/c/Nosto

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Profile page: https://yespress.io/nosto
Published by YesPress — https://yespress.io
Last updated: 2026-08-14