# NorthLadder

> NorthLadder is a Dubai-founded technology company that runs an auction-driven trade-in and buy-back platform for pre-owned electronics. It gives consumers instant cash for old phones and gadgets - with doorstep pickup and certified data wipes - while offering telecom operators, retailers, e-commerce players and OEMs a white-label, end-to-end trade-in engine that connects devices to a network of global buyers. By automating assessment and valuation, NorthLadder aims to unlock the residual value of used devices and extend their lifecycle in support of circular-economy goals.

- **Founded:** 2017
- **Headquarters:** Dubai, United Arab Emirates
- **Founders:** Sandeep Shetty (Co-founder & CEO), Mihin Shah (Co-founder & COO/CRO), Ricky Husaini (Co-founder), Pishu Ganglani (Co-founder)
- **Team size:** ~120 employees
- **Products:** Consumer Trade-in / Buy-back, 360 Trade-in Platform, Auction-driven buyer marketplace, Automated device assessment, Mobile Renewability
- **Notable:** Became a leading device trade-in player across 10+ countries within roughly 18 months of scaling., Raised approximately $25M in total funding across four rounds from seven investors., Closed a $10M Series B in October 2024 led by stc Group's tali ventures.

## Products & services

- **Consumer Trade-in / Buy-back** — Consumers get an instant, automated valuation for their used phone or gadget, with free doorstep pickup, certified data wipe and cash paid on the spot.
- **360 Trade-in Platform** — A white-label, end-to-end trade-in solution that telecom operators, retailers, e-commerce players and OEMs embed to run their own branded trade-in programs.
- **Auction-driven buyer marketplace** — An auction engine that lists a traded-in device to a network of global buyers/merchants, driving competitive bids to maximize residual value.
- **Automated device assessment** — Diagnostic and grading technology that automates condition assessment and residual-value estimation for pre-owned devices.
- **Mobile Renewability** — Services supporting the resale and redistribution of renewed mobile devices across markets.

## Achievements

- Became a leading device trade-in player across 10+ countries within roughly 18 months of scaling.
- Raised approximately $25M in total funding across four rounds from seven investors.
- Closed a $10M Series B in October 2024 led by stc Group's tali ventures.
- Established a European base in Amsterdam to expand beyond MENA.
- Rebranded from BuyBack Bazaar to NorthLadder in 2021 while shifting to a platform model.

## Latest updates

- **2024-10** — Completed a $10M Series B round led by stc Group's tali ventures, with Dutch Founders Fund and CE-Ventures, to fund global expansion and platform development.
- **2024** — Expanded operations to more than 10 countries and set up a European base in Amsterdam.
- **2022-05** — Raised $10M through a convertible note led by CE-Ventures.

## Links

- Website: https://northladder.com
- LinkedIn: http://www.linkedin.com/company/northladder
- Twitter/X: https://twitter.com/NorthLadder
- GitHub: https://github.com/northladder
- Instagram: https://www.instagram.com/northladder/
- Facebook: https://facebook.com/NorthLadderGlobal/

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Profile page: https://yespress.io/northladder
Published by YesPress — https://yespress.io
Last updated: 2026-07-25