# Northbeam

> Northbeam is a San Francisco-based, machine-learning marketing measurement platform built for direct-to-consumer and ecommerce brands. It stitches together multi-touch attribution, media mix modeling, and incrementality testing so marketers can see what their ad spend actually drives in revenue - across Meta, TikTok, Snap, Google, and beyond - in a privacy-changed, cookie-thin world. Founded in 2019 by Austin Harrison and Dan Huang, the company helps growth teams move budget with confidence instead of guessing.

- **Founded:** 2019
- **Headquarters:** San Francisco, California, United States
- **Founders:** Austin Harrison (Co-Founder & CEO), Dan Huang (Co-Founder (lead engineer / data science))
- **Team size:** ~89 employees
- **Products:** Multi-Touch Attribution (MTA), Media Mix Modeling+ (MMM+), Incrementality, Creative & Product Analytics, Northbeam Apex
- **Notable:** Raised approximately $30M total across multiple rounds led by Silversmith Capital Partners., Launched an industry-first attribution model in 2025 connecting ad views and clicks across platforms to real revenue., Adopted by recognizable DTC brands including HexClad and The Ridge.

## Products & services

- **Multi-Touch Attribution (MTA)** — Allocates revenue credit across every ad touch in the customer journey, mapping clicks and views to real first-party transactions.
- **Media Mix Modeling+ (MMM+)** — Top-down statistical modeling of channel impact and budget allocation, blended with bottom-up attribution for a fuller picture.
- **Incrementality** — Measures the true lift of advertising - reportedly without requiring geo holdouts - to separate ads that drive sales from ads that take credit for them.
- **Creative & Product Analytics** — Surfaces which ad creatives are working, flags creative fatigue, and analyzes performance down to the ad and product level.
- **Northbeam Apex** — First-party data optimization layer that feeds cleaner conversion signals back to ad platforms to improve targeting and reporting.

## Achievements

- Raised approximately $30M total across multiple rounds led by Silversmith Capital Partners.
- Launched an industry-first attribution model in 2025 connecting ad views and clicks across platforms to real revenue.
- Adopted by recognizable DTC brands including HexClad and The Ridge.
- Built a proprietary first-party device graph enabling cookieless customer-journey measurement.

## Latest updates

- **2025-10** — Launched a new attribution model (covered by Axios) showing the measurable value of video views and connecting cross-platform ad activity to real first-party revenue; announced alongside a strategic growth investment from HighPost Capital and Silversmith.
- **2022-08** — Raised $15M Series A led by Silversmith Capital Partners.

## Links

- Website: https://northbeam.io
- LinkedIn: http://www.linkedin.com/company/northbeam
- Twitter/X: https://twitter.com/northbeam_io
- YouTube: https://www.youtube.com/@northbeam

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Profile page: https://yespress.io/northbeam
Published by YesPress — https://yespress.io
Last updated: 2026-06-20