# Noriko Morimoto

> Noriko Morimoto is the Chief Marketing Officer of Title Nine, the Emeryville-based women's activewear brand founded in 1989. A Bay Area native who cut her teeth building brands at Burton Snowboards, Gap, Zipcar, NatureBox and Boosted Boards, she has spent a career pointing well-known consumer names in the direction of growth and turnaround. She pairs a UC Berkeley undergraduate degree with an MBA from Northwestern's Kellogg School of Management, and specializes in brand platform development, consumer acquisition and digital-plus-offline engagement.

- **Role:** Chief Marketing Officer at Title Nine
- **Organizations:** Title Nine, Boosted, Inc., NatureBox, Zipcar, Gap, Burton Snowboards, Nike, GearGoddess.com
- **From:** San Francisco Bay Area, California, United States
- **Nationality:** American
- **Education:** Undergraduate degree, University of California, Berkeley, MBA, Marketing / Management + Strategy, Northwestern University, Kellogg School of Management
- **Known for:** Led brand and marketing strategy for growth and turnaround at Burton, Gap and Zipcar, Built and led marketing, sales, community and support functions as CMO at Boosted Boards, Currently leads marketing for Title Nine, a women's activewear brand operating since 1989

## Career timeline

- **1999** — Marketing Manager at GearGoddess.com (through 2001)
- **2001** — Brand Manager at Burton Snowboards, Vermont (through 2005)
- **2006** — MBA Intern in Global Brand Marketing at Nike
- **2007** — Senior Manager and Director of Brand Marketing and Marketing Strategy at Gap (through 2013)
- **2013** — Vice President of Brand & Content Marketing at Zipcar (through 2014)
- **2014** — Vice President of Brand Strategy at NatureBox (through 2015)
- **2016** — Chief Marketing Officer at Boosted, Inc.
- **2020** — Chief Marketing Officer at Title Nine

## Achievements

- Led brand and marketing strategy for growth and turnaround at Burton, Gap and Zipcar
- Built and led marketing, sales, community and support functions as CMO at Boosted Boards
- Currently leads marketing for Title Nine, a women's activewear brand operating since 1989
- Career spanning five distinct consumer industries: outdoor sports, apparel, mobility, food and activewear

## Latest updates

- **2020-01** — Became Chief Marketing Officer at Title Nine.

## Links

- Website: https://titlenine.com
- LinkedIn: https://www.linkedin.com/in/noriko-morimoto-8b73321/

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Profile page: https://yespress.io/noriko-morimoto
Published by YesPress — https://yespress.io
Last updated: 2026-07-25