# Nora Apsel

> Nora Apsel is the co-founder and CEO of Morty, the New York-based online mortgage marketplace she helped build from a Techstars idea in 2016 into a full-stack platform that has facilitated over $2 billion in home loans across 45+ states. She joined as Morty's founding engineer, rose to COO, and took the CEO seat in 2020. A former nonprofit worker who retooled as a software engineer at Meetup and Flurry, she is driven by using product and technology to democratize access to financial products and make one of life's most opaque transactions - getting a mortgage - transparent and buyer-first.

- **Role:** Co-Founder & CEO at Morty
- **Organizations:** Morty, Meetup, Flurry, Truly Wireless, Techstars
- **Nationality:** American
- **Education:** B.S. in Biology, Emory University, Master's in Computer and Information Technology, University of Pennsylvania
- **Known for:** Co-founded Morty and helped grow it from a Techstars idea to a full-stack mortgage platform, Facilitated over $2 billion in home loans across 45+ states, Rose from founding engineer to COO to CEO within roughly four years

## Career timeline

- **early career** — Worked at a community action agency addressing food insecurity through federal programs
- **2010s** — Earned a Master's in Computer and Information Technology from the University of Pennsylvania and became a software/front-end engineer
- **2010s** — Worked as a software engineer at venture-backed startups including Meetup, Flurry (acquired by Yahoo), and Truly Wireless
- **2016** — Co-founded Morty as its founding engineer; Morty accepted into Techstars
- **2018-2020** — Served as Chief Operating Officer, scaling Morty's operations
- **2020** — Became Chief Executive Officer of Morty
- **2021** — Raised $25M Series B (total funding reaching ~$39.5M)

## Achievements

- Co-founded Morty and helped grow it from a Techstars idea to a full-stack mortgage platform
- Facilitated over $2 billion in home loans across 45+ states
- Rose from founding engineer to COO to CEO within roughly four years
- Led Morty through a $25M Series B financing round
- Expanded Morty beyond a B2C marketplace into embeddable mortgage tools and a platform for independent loan officers nationwide

## Latest updates

- **2021-07** — Morty raised a $25M Series B round under Apsel's leadership.
- **2020** — Apsel became CEO of Morty after serving as founding engineer and COO.

## Links

- Website: https://morty.com
- LinkedIn: http://www.linkedin.com/in/noraapsel

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Profile page: https://yespress.io/nora-apsel
Published by YesPress — https://yespress.io
Last updated: 2026-06-10