# Nogin

> Nogin developed Commerce-as-a-Service for consumer brands, combining its Intelligent Commerce software with outsourced store operations, marketing, creative, customer service and fulfillment expertise. Historical clients included Hurley, bebe, Brookstone and Kenneth Cole. It went public in 2022, entered Chapter 11 in 2023 and was acquired by B. Riley in 2024; B. Riley subsequently reported a 2025 assignment of its assets for creditors and Chapter 7 liquidation.

- **Founded:** 2010
- **Headquarters:** New York, United States
- **Founders:** Jan-Christopher Nugent (Co-founder and former CEO), Geoffrey Van Haeren (Co-founder; former President and Chief Technologist)
- **Products:** Intelligent Commerce, Commerce-as-a-Service, Intelligent Commerce Vx, B2B Commerce, Nogin Edge Delivery
- **Notable:** Branded Online appeared on the Inc. 5000 in 2019 and 2020., Completed SPAC business combination on August 26, 2022., Nogin-reported Hurley Q3 2023 results: gross sales +17%, gross margin +28%, orders +29%, conversion rate +25% year over year; not independently audited causal evidence.

## Products & services

- **Intelligent Commerce** — Proprietary commerce technology extending Shopify Plus with customer segmentation, merchandising, promotion testing and campaign management. Historical offering; current availability is unconfirmed.
- **Commerce-as-a-Service** — Revenue-sharing managed ecommerce combining technology and people, with configurable store operations, marketing, customer support and fulfillment services.
- **Intelligent Commerce Vx** — October 2022 platform release including dynamic product sorting and sales optimization features.
- **B2B Commerce** — Commerce capabilities designed for wholesale and business buyers.
- **Nogin Edge Delivery** — Site delivery technology using edge infrastructure and caching to improve loading performance.
- **Expert and Creative Services** — Fractional specialists in performance marketing, retention, conversion optimization, creative production, photography, finance and IT.
- **Amazon Marketplace Management** — Management of marketplace operations alongside direct-to-consumer channels.

## Achievements

- Branded Online appeared on the Inc. 5000 in 2019 and 2020.
- Completed SPAC business combination on August 26, 2022.
- Nogin-reported Hurley Q3 2023 results: gross sales +17%, gross margin +28%, orders +29%, conversion rate +25% year over year; not independently audited causal evidence.

## Latest updates

- **2024-05** — B. Riley subsidiary completed acquisition on May 3; parent subsequently reported $56.37 million consideration.
- **2025-02** — Nogin Commerce, LLC announced KickBallz as an ecommerce and marketplace client.
- **2025-03** — On March 31, B. Riley transferred Nogin assets to an assignee for creditors and deconsolidated the business.
- **2025-09** — B. Riley’s filing covering September 2025 reiterated the assignment, subsequent creditor-filed Chapter 7 petition and order for liquidation; management expected no recovery of its investment.

## Links

- Website: https://www.nogin.com/
- LinkedIn: https://www.linkedin.com/company/nogincommerce
- Twitter/X: https://twitter.com/nogincommerce
- Facebook: https://facebook.com/nogincommerce

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Profile page: https://yespress.io/nogin
Published by YesPress — https://yespress.io
Last updated: 2026-09-30