# NOBULL

> NOBULL is a Boston-based direct-to-consumer athletic brand that designs minimalist, durability-focused footwear and apparel for training and daily life. Founded in 2015 by two former Reebok executives, it built its reputation on no-nonsense CrossFit trainers before expanding into running, lifestyle apparel and nutrition. Now co-owned by entrepreneur Mike Repole and Tom Brady, the brand carries a reported $1 billion valuation.

- **Founded:** 2015
- **Headquarters:** Boston, Massachusetts, United States
- **Founders:** Marcus Wilson (Co-Founder & former CEO), Michael Schaeffer (Co-Founder)
- **Team size:** ~220 employees
- **Products:** Training Shoes, Running Shoes, Performance & Lifestyle Apparel, Accessories, NOBULL Nutrition
- **Notable:** Became CrossFit Games title sponsor in 2021, displacing Reebok after a decade., Reached a reported $1 billion valuation in 2024-2025., Expanded from a single CrossFit shoe to running, lifestyle apparel and nutrition.

## Products & services

- **Training Shoes** — Minimalist cross-training shoes built with abrasion-resistant SuperFabric and a flat, stable platform for lifting, high-intensity training and CrossFit.
- **Running Shoes** — Road and trail running footwear, the brand's first expansion beyond cross-training.
- **Performance & Lifestyle Apparel** — Training shirts, shorts, joggers, leggings, hoodies, sports bras, hats and socks designed for durability and everyday wear.
- **Accessories** — Backpacks, training bags, gloves, socks, beanies and gift cards.
- **NOBULL Nutrition** — Sports nutrition line launching with protein and electrolytes, following the TB12 merger.

## Achievements

- Became CrossFit Games title sponsor in 2021, displacing Reebok after a decade.
- Reached a reported $1 billion valuation in 2024-2025.
- Expanded from a single CrossFit shoe to running, lifestyle apparel and nutrition.
- Secured partnerships with the PGA Tour and NFL Scouting Combine.
- Attracted ownership from Mike Repole (BodyArmor) and Tom Brady.

## Latest updates

- **2024-01** — Tom Brady merged TB12 and Brady Brand into NOBULL, becoming its second-largest shareholder; NOBULL Nutrition announced.
- **2024-01** — Athlete Livvy Dunne announced as a NOBULL partner.
- **2025** — Reported $50M raise at a $1 billion valuation, co-owned by Mike Repole and Tom Brady.

## Links

- Website: https://nobullproject.com
- LinkedIn: https://www.linkedin.com/company/nobull-project
- Twitter/X: https://twitter.com/nobull
- YouTube: https://www.youtube.com/@nobull
- Instagram: https://www.instagram.com/nobull/
- Facebook: https://facebook.com/JustTheHorns/
- TikTok: https://www.tiktok.com/@nobull

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Profile page: https://yespress.io/nobull
Published by YesPress — https://yespress.io
Last updated: 2026-07-26