# Noam Schwartz

> Noam Schwartz is the CEO and co-founder of Alice (formerly ActiveFence), the trust and safety company that quietly built the moderation and adversarial-intelligence pipes behind platforms serving three billion people and seven of the ten largest AI foundation models. He founded the company in 2018 after encountering child sexual abuse material while mapping the internet at his previous startup, and has led it through Series A/B rounds totaling $100M, two acquisitions (Spectrum Labs, Rewire), and a 2026 rebrand to Alice that repositions the company from social-platform moderation to securing generative AI.

- **Role:** CEO & Co-Founder at Alice (formerly ActiveFence)
- **Organizations:** Alice, ActiveFence, Tapdog, SimilarWeb, The Wharton School, Israel Defense Forces
- **Nationality:** Israeli
- **Education:** LL.B., Law & Business, Bar-Ilan University, M.B.A., Bar-Ilan University
- **Known for:** Co-founded and scaled ActiveFence to protect 3 billion users across major social platforms, Secured 7 of the 10 largest AI foundation models, Raised $100M in combined Series A and B in July 2021 at a $500M valuation

## Career timeline

- **pre-2010s** — Intelligence officer specializing in counter-terrorism, Israel Defense Forces
- **2010s** — Roles at Nokia and moolta
- **2010s** — Founded and led Tapdog, a competitive intelligence platform
- **2010s** — Tapdog acquired by SimilarWeb; served as VP Business & Corporate Development
- **2010s** — Guest lecturer at The Wharton School, teaching online data analysis and research methods
- **2018** — Co-founded ActiveFence with Alon Porat, Eyal Dykan and Iftach Orr
- **2021** — Raised $100M Series A/B at $500M valuation; team grows to ~200 across six offices
- **2023** — ActiveFence acquires Rewire (London) and Spectrum Labs (Miami)
- **2026** — ActiveFence rebrands to Alice, pivoting to AI model security

## Achievements

- Co-founded and scaled ActiveFence to protect 3 billion users across major social platforms
- Secured 7 of the 10 largest AI foundation models
- Raised $100M in combined Series A and B in July 2021 at a $500M valuation
- Led two acquisitions (Spectrum Labs, Rewire) in 2023
- Executed 2026 rebrand from ActiveFence to Alice, repositioning company for the AI era
- Guest lecturer at Wharton

## Latest updates

- **2026-01** — ActiveFence rebrands to Alice and expands positioning to AI model security
- **2026-01** — Interview with Calcalist on the rebrand and AI security focus

## Links

- Website: https://alice.io
- LinkedIn: https://www.linkedin.com/in/noamsp/
- Twitter/X: https://x.com/noamsch

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Profile page: https://yespress.io/noam-schwartz
Published by YesPress — https://yespress.io
Last updated: 2026-07-09