# Noam Ben-Zvi

> Noam Ben-Zvi is the co-founder and CEO of Placer.ai, the location intelligence platform that turns anonymized phone movement into hard numbers for retailers, landlords, and city planners. He sold his first company, BlueTail, to Salesforce in 2012, then started Placer in 2016. By 2024 the company crossed $100M ARR and raised at a $1.5B valuation.

- **Role:** Co-Founder and CEO at Placer.ai
- **Organizations:** Placer.ai, BlueTail (acquired by Salesforce), Salesforce, Israel Defense Forces
- **From:** Israel
- **Nationality:** Israeli
- **Education:** M.Sc. Computer Science, Tel Aviv University, MBA, Marketing, Tel Aviv University
- **Known for:** Exited BlueTail to Salesforce in 2012, Built Placer.ai into a $100M ARR company with 4,000+ customers, Raised over $300M in total funding

## Career timeline

- **pre-2009** — Captain in the IDF, leading data science and team work
- **2009** — Co-founded BlueTail, focused on machine learning for entity recognition on the web
- **2012** — BlueTail acquired by Salesforce
- **2016** — Co-founded Placer.ai with Zohar Bar-Yehuda, Oded Fossfeld, and Ofir Lemel
- **2018** — Placer.ai launches its location analytics platform publicly
- **2022** — Series C: $100M at a $1B valuation
- **2024** — Crosses $100M ARR; raises $75M at $1.5B valuation

## Achievements

- Exited BlueTail to Salesforce in 2012
- Built Placer.ai into a $100M ARR company with 4,000+ customers
- Raised over $300M in total funding
- Named to ICSC's 4 Under 40 (2021)

## Latest updates

- **2024-08** — Placer.ai raises $75M, valuation hits $1.5B, ARR crosses $100M

## Links

- Website: https://www.placer.ai
- LinkedIn: https://www.linkedin.com/in/noambenzvi/
- Twitter/X: https://x.com/Noam_BenZvi
- YouTube: https://www.youtube.com/user/noambz11

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Profile page: https://yespress.io/noam-ben-zvi
Published by YesPress — https://yespress.io
Last updated: 2026-05-30