# Noah Chillingworth

> Noah Chillingworth is the chief marketing officer of Del Taco, where he returned in January 2026 after a two-year assignment leading marketing at Farmer Boys. His career spans more than three decades at Domino's, Taco Bell, Del Taco and Farmer Boys, with a consistent focus on translating customer behavior, menu economics and restaurant operations into campaigns people can act on.

- **Role:** Chief Marketing Officer at Del Taco
- **Organizations:** Del Taco, Farmer Boys, Taco Bell, Domino's Pizza
- **Education:** Business Administration, University of Redlands
- **Known for:** Led consumer-facing marketing and helped cultivate Del Taco's brand identity during a 15-year tenure from 2009 to 2024., Built Farmer Boys' 2025 Farmstand Fresh & Affordable menu platform around made-to-order food and accessible pricing., Developed the Farmer Boys Celebrating Togetherness campaign from a guest story about a first date that led to marriage.

## Career timeline

- **1994-2004** — Worked in field marketing at Domino's Pizza.
- **2004-2009** — Served as Field Marketing Director at Taco Bell, leading marketing work in the western United States.
- **2009-2024** — Joined Del Taco, first serving in senior brand marketing and advertising roles and later as vice president of marketing.
- **2024-2026** — Served as vice president and chief marketing officer at Farmer Boys.
- **2026-present** — Returned to Del Taco as chief marketing officer, leading brand strategy, menu and promotional marketing, digital, loyalty and guest insight.

## Achievements

- Led consumer-facing marketing and helped cultivate Del Taco's brand identity during a 15-year tenure from 2009 to 2024.
- Built Farmer Boys' 2025 Farmstand Fresh & Affordable menu platform around made-to-order food and accessible pricing.
- Developed the Farmer Boys Celebrating Togetherness campaign from a guest story about a first date that led to marriage.
- Used mobile-tag promotions at Del Taco in 2011 to connect physical packaging with digital content and campaign analytics.
- Returned to Del Taco in 2026 to lead brand strategy, menu and promotional marketing, digital and loyalty platforms, and guest insight.
- Served as Del Taco CMO when the brand received first place in USA Today's 2026 reader voting for fast-food restaurant and fast-food fries.

## Latest updates

- **2026-07** — Del Taco repeated as the top fast-food restaurant in USA Today's reader voting and also ranked first for fast-food fries; Chillingworth said the guest-voted recognition was especially meaningful.
- **2026-06** — Del Taco announced the All-American Burgertaco and a returning carnitas lineup, with Chillingworth framing both around recognizable fan favorites.
- **2026-05** — Del Taco launched a value menu with more than 10 items starting at $1, alongside $6.99 and $8.99 bundles.
- **2026-04** — Del Taco brought back Big Fat Tacos and introduced 1990s-inspired Del Flipz collectibles after sustained fan requests.
- **2026-01** — Chillingworth returned to Del Taco as chief marketing officer after serving as Farmer Boys' CMO from 2024 to early 2026.

## Links

- Website: https://deltaco.com
- LinkedIn: https://www.linkedin.com/in/noahchillingworth

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Profile page: https://yespress.io/noah-chillingworth
Published by YesPress — https://yespress.io
Last updated: 2026-08-21