# Noah Brier

> Noah Brier is an entrepreneur, writer, and software builder who co-founded Percolate with James Gross in 2011. Seismic acquired the marketing platform in 2019. He now co-founds Alephic, develops BRXND’s marketing and AI work, and co-founded the daily newsletter Why Is This Interesting? with Colin Nagy. Earlier projects include Brand Tags and the international coffee gathering Likemind.

- **Role:** Co-founder at Alephic
- **Organizations:** Alephic, BRXND, Why Is This Interesting?, Percolate, Variance, The Barbarian Group, Naked Communications, Renegade, Likemind
- **Education:** Bachelor of Arts in Individualized Study; focus on media, technology, and culture, New York University, Gallatin School of Individualized Study
- **Known for:** Co-founded Percolate, acquired by Seismic in 2019., Brand Tags drew about 200,000 visitors, three million page views, and one million tags in a month, according to his 2008 account., Named to Fast Company’s 100 Most Creative People in Business in 2009.

## Career timeline

- **2004** — Worked as a writer at Renegade, recalled by agency founder Drew Neisser.
- **2006** — Co-founded Likemind coffee gatherings with Piers Fawkes.
- **2008** — Created Brand Tags while working in planning and strategy at The Barbarian Group.
- **2009** — Included in Fast Company’s 100 Most Creative People in Business.
- **2011** — Co-founded Percolate with James Gross.
- **2015** — Profiled as Percolate CEO in PRovoke’s Innovator 25.
- **2019** — Co-founded Why Is This Interesting? with Colin Nagy; Seismic announced its acquisition of Percolate on November 5. Also began Variance, as recalled in a February 2020 interview.
- **2022** — Launched BRXND and its CollXbs experiment.
- **2023** — Held the inaugural BRXND Marketing x AI conference in New York.
- **2024** — Founded Alephic.
- **2026** — Published The Culture of AI Engineering on May 8.

## Achievements

- Co-founded Percolate, acquired by Seismic in 2019.
- Brand Tags drew about 200,000 visitors, three million page views, and one million tags in a month, according to his 2008 account.
- Named to Fast Company’s 100 Most Creative People in Business in 2009.
- Served on the World Economic Forum’s Global Agenda Council for Social Media.
- Co-founded the daily newsletter Why Is This Interesting?
- Created BRXND and the CollXbs brand collaboration experiment.

## Latest updates

- **2026-05** — Published The Culture of AI Engineering on May 8, arguing that teams of humans and AI agents need shared standards and alignment; the article was updated July 5.
- **2026-10** — Alephic and BRXND list BRXND NYC for November 5, 2026 at The Times Center; the event is upcoming as of this research.

## Links

- Website: https://www.noahbrier.com/
- LinkedIn: https://www.linkedin.com/in/noahbrier/
- Twitter/X: https://x.com/heyitsnoah
- GitHub: https://github.com/heyitsnoah
- Instagram: https://www.instagram.com/heyitsnoah/

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Profile page: https://yespress.io/noah-brier
Published by YesPress — https://yespress.io
Last updated: 2026-10-25