# Noa Danon

> Noa Danon is the co-founder and former CEO of EverAfter, which creates customer-facing digital experiences for onboarding and ongoing post-sale work. Her background spans software development, UX design and product leadership, including head of product at Behalf. After Base acquired EverAfter in January 2026, she stayed through the transition and announced her departure in September 2026.

- **Role:** Co-founder and former CEO of EverAfter; taking time before deciding what to build next
- **Organizations:** EverAfter, Behalf, Base (EverAfter acquisition and transition)
- **Education:** Studies in physics and cognitive science, The Hebrew University of Jerusalem, MBA, PhD research (completion not established)
- **Known for:** Co-founded EverAfter with Tal Shemesh., Led EverAfter at the time of its $13 million seed announcement in 2021., Led EverAfter through its acquisition by Base in January 2026.

## Career timeline

- **Before EverAfter** — Worked in software development, UX design and product management.
- **2017-2019** — Head of Product at Behalf, according to Crunchbase.
- **2019-2020** — Co-founded EverAfter with Tal Shemesh; public sources differ on the founding year.
- **2020** — Published her essay on minimum viable signals on February 28.
- **2021** — EverAfter announced a $13 million seed round on September 14, led by TLV Partners and Vertex Ventures.
- **2024** — Spoke at ProductX on June 13 about moving from product leadership to CEO.
- **2025** — EverAfter launched AI Studio on October 15.
- **2026** — Base acquired EverAfter on January 21; Danon stayed through the transition and announced her departure in September.

## Achievements

- Co-founded EverAfter with Tal Shemesh.
- Led EverAfter at the time of its $13 million seed announcement in 2021.
- Led EverAfter through its acquisition by Base in January 2026.
- Published product essays and presented at ProductX and customer success events.

## Latest updates

- **2026-09** — Announced her departure after staying through EverAfter’s transition into Base.
- **2026-02** — Published a post-sale playbook focused on AI-powered customer interfaces and human strategic work.
- **2026-01** — Base announced its acquisition of EverAfter; Danon published her reflections on the future of post-sale.
- **2025-10** — EverAfter introduced AI Studio.

## Links

- LinkedIn: https://www.linkedin.com/in/noa-danon/

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Profile page: https://yespress.io/noa-danon
Published by YesPress — https://yespress.io
Last updated: 2026-10-13