# NJI

> NJI is an independent, privately held creative agency that applies consumer-grade design, film, digital development, events, and targeted media to public affairs. Founded in 2007 by former Capitol Hill digital communications practitioners Nathan Imperiale and Josh Shultz, it serves corporations, trade groups, nonprofits, and governments from Washington with teams in London, Singapore, and Doha.

- **Founded:** 2007
- **Headquarters:** Washington, United States
- **Founders:** Nathan Imperiale (Co-founder and Co-CEO), Josh Shultz (Co-founder and Co-CEO)
- **Products:** Strategy & Marketing, Creative & Video, Experience & Innovation, Web Development, NJI Studio
- **Notable:** Named the third-largest advertising agency in Greater Washington by the Washington Business Journal for 2024., Created more than 3,000 pieces of policy collateral, over 30 websites, and more than 10 event activations in its Meta relationship., WWF campaign exceeded its fundraising goal by more than 150%, drew over 11,500 donations, and generated more than one million social impressions.

## Products & services

- **Strategy & Marketing** — Audience and market insight, content strategy, issue and reputation advocacy, paid media, and stakeholder management.
- **Creative & Video** — Brand development, animation, illustration, data visualization, reports, motion, and film production.
- **Experience & Innovation** — Live and virtual events, interactive installations, augmented and virtual reality, and experiential activations.
- **Web Development** — Accessible, secure websites, digital products, interactive data experiences, and ongoing technical support.
- **NJI Studio** — An integrated creative practice for brand, film, digital, and live experience that uses AI to speed workflows while retaining human creative judgment.
- **Policy-focused paid media** — Targeted campaigns using first-party data and platform partners to reach legislators, staff, agencies, political media, and other decision-makers.

## Achievements

- Named the third-largest advertising agency in Greater Washington by the Washington Business Journal for 2024.
- Created more than 3,000 pieces of policy collateral, over 30 websites, and more than 10 event activations in its Meta relationship.
- WWF campaign exceeded its fundraising goal by more than 150%, drew over 11,500 donations, and generated more than one million social impressions.
- Qatar nation-branding campaign reported more than 749 million impressions, a 425% increase in digital ad clicks, and an 81.32% video completion rate.
- Match for Hope campaign raised $10.5 million for education and recorded more than 25 million views across platforms.
- Won 10 digital and creative awards announced in 2023 for work with five clients.
- NJI's redesigned website received four CSS Design Awards in 2024, including UI, UX, innovation, and Special Kudos honors.
- The Home Depot's Aprons on the Hill work won a 2023 Bronze Telly Award and later a platinum MarCom Award.

## Latest updates

- **2026-04** — Launched NJI Studio, an integrated creative practice spanning brand, film, digital, and live experience, co-led by Kara Mask and Ryan Raybould.
- **2025-04** — Published results from Match for Hope: $10.5 million raised and more than 25 million global views.
- **2025-01** — Expanded paid-media offerings focused on identifying and reaching policymakers and political influencers.
- **2025-01** — Reported 2024 honors including a No. 3 ranking among Greater Washington advertising agencies and awards for Home Depot, Qatar, and NJI's own website.
- **2023-12** — Promoted Nate Politi to the agency's first chief operating officer.

## Links

- Website: https://www.njimedia.com/
- LinkedIn: https://www.linkedin.com/company/nji-media/
- Twitter/X: https://twitter.com/njimedia
- Instagram: https://www.instagram.com/njimedia/
- Facebook: https://www.facebook.com/njimedia

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Profile page: https://yespress.io/nji
Published by YesPress — https://yespress.io
Last updated: 2026-09-24