# Niwin Santhosh

> Niwin Santhosh is co-founder and CEO of Superfans.io, formerly Vajro, a mobile commerce and customer retention platform for Shopify brands. A computer science engineering graduate of SRM Valliammai Engineering College, he developed mobile apps as a student and later held operating leadership roles at Vajro. His recent public work includes merchant community events and Drop Culture, a podcast about the operators behind direct-to-consumer launches.

- **Role:** Co-founder and CEO at Superfans.io
- **Organizations:** Superfans.io (formerly Vajro)
- **From:** Pudukkottai, India
- **Education:** Computer science engineering, SRM Valliammai Engineering College
- **Known for:** Co-founded the mobile commerce business now known as Superfans.io., Was co-founder and COO at the time of Vajro’s $8.5 million Series A in January 2022., Vajro had 2,500 active paying clients across 100 countries in May 2022, according to YourStory.

## Career timeline

- **2014** — Graduated from SRM Valliammai Engineering College after developing mobile apps while studying.
- **2018** — Vajro launched its Shopify mobile app business; earlier entrepreneurial work preceded this product launch.
- **2022** — Served as co-founder and COO when Vajro announced $8.5 million in Series A financing from Five Elms Capital.
- **2025** — Publicly announced the change from Vajro to Superfans, describing a focus on loyal customers and dedicated mobile experiences.
- **2026** — Publicly listed as co-founder and CEO of Superfans.io; introduced Drop Culture, a podcast featuring DTC operators.

## Achievements

- Co-founded the mobile commerce business now known as Superfans.io.
- Was co-founder and COO at the time of Vajro’s $8.5 million Series A in January 2022.
- Vajro had 2,500 active paying clients across 100 countries in May 2022, according to YourStory.
- Created Drop Culture, with Andrew Weaver as its first announced guest.

## Latest updates

- **2026-03** — The Superfans Help Center lists him as the writer of The Design Editor - Change Content, dated March 23, 2026.

## Links

- LinkedIn: https://www.linkedin.com/in/superniwin

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Profile page: https://yespress.io/niwin-santhosh
Published by YesPress — https://yespress.io
Last updated: 2026-10-25