# NITS Solutions

> NITS Solutions provides automotive aftersales analytics, wholesale parts CRM, marketing measurement, incentive management, and data services for vehicle manufacturers and dealer groups. Founded by Neetu Seth in 2009, it operates from Novi, Michigan, and Gurgaon, India.

- **Founded:** 2009
- **Headquarters:** Novi, United States
- **Founders:** Neetu Seth (Founder & CEO)
- **Products:** After Sales IQ, Wholesale Parts Pro, Incentive Pro, Marketing IQ, Stocking Pro
- **Notable:** Launched Aftersales IQ on July 19, 2017., Neetu Seth appears in EY’s 2016 Entrepreneurial Winning Women class., A July 2016 Metromode report described 200% revenue growth in the preceding year and expansion from one OEM client to three.

## Products & services

- **After Sales IQ** — Cloud analytics combining dealership parts and service data, daily KPIs, benchmarking, and VIN-level service information.
- **Wholesale Parts Pro** — Wholesale parts CRM with account segmentation, territory maps, reporting, lead tracking, and targeted campaigns.
- **Incentive Pro** — Aftersales incentive tracking, goal configuration, rule-based calculations, and payout management.
- **Marketing IQ** — OEM aftersales campaign reporting, retention communications tracking, and marketing revenue attribution.
- **Stocking Pro** — Inventory decision support. Current site descriptions differ between parts stocking and vehicle acquisition; scope requires confirmation.
- **Service Foresight** — Predictive service-demand analysis, customer defection scoring, and technician scheduling support.
- **Data Services** — Data consolidation, cleansing, automated pipelines, analytics, and API-based sharing.

## Achievements

- Launched Aftersales IQ on July 19, 2017.
- Neetu Seth appears in EY’s 2016 Entrepreneurial Winning Women class.
- A July 2016 Metromode report described 200% revenue growth in the preceding year and expansion from one OEM client to three.
- Company history records its Gurgaon development-center opening in July 2014.

## Latest updates

- **2025-05** — Published an AutoNation-focused Wholesale Parts Pro case study on May 15; the account is vendor-authored.
- **2026-08** — Company LinkedIn posts promoted Wholesale Parts Pro at the Mercedes-Benz National Parts and Service Managers Meeting in Las Vegas, August 24-25.

## Links

- Website: https://nits.ai/
- LinkedIn: https://www.linkedin.com/company/nits-solutions
- Twitter/X: https://twitter.com/NITSSolutions
- Facebook: https://www.facebook.com/NITS-Solutions-560730577302213/

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Profile page: https://yespress.io/nits-solutions
Published by YesPress — https://yespress.io
Last updated: 2026-10-24