# Nitin Gupta

> Nitin Gupta is the Noida-based co-founder and CEO of Attero. An electrical engineering graduate of IIT Delhi with an MBA from NYU Stern, he moved from chipset design into electronic-waste recycling, founding the business with his brother Rohan. His work spans materials recovery, battery recycling and digital collection platforms.

- **Role:** Co-Founder & CEO at Attero
- **Organizations:** Attero
- **Education:** B.Tech in Electrical Engineering, Indian Institute of Technology Delhi, MBA, NYU Stern School of Business, London Business School
- **Known for:** Co-founded Attero and developed an integrated recycling business covering collection and materials recovery., Selected as a LAUNCH Beyond Waste innovator in 2012., Led Attero when it was included in the 2013 Global Cleantech 100.

## Career timeline

- **Before Attero** — Worked as a signal processing engineer designing chipsets in India and the United States.
- **2007** — Returned to India and sought venture backing for an e-waste business.
- **2008** — Established Attero with his brother Rohan; Gupta consistently uses 2008 in his own interviews.
- **2011** — IFC recorded an equity investment in Attero.
- **2012** — Participated in LAUNCH Beyond Waste as an Attero innovator.
- **2013** — Attero was included in the Global Cleantech 100 and worked with IFC on Clean e-India.
- **2019** — A lithium battery recycling section was added at the Roorkee plant, according to a 2023 plant report.
- **2024** — Attero launched consumer take-back platform Selsmart.
- **2025** — Attero launched scrap sourcing platform MetalMandi.

## Achievements

- Co-founded Attero and developed an integrated recycling business covering collection and materials recovery.
- Selected as a LAUNCH Beyond Waste innovator in 2012.
- Led Attero when it was included in the 2013 Global Cleantech 100.
- Reported more than 50 global recycling patents at Attero in July and September 2026.

## Latest updates

- **2026-09** — Discussed traceable digital sourcing, collection and domestic refining in a September 28 interview.
- **2026-07** — Reported more than 50 global patents and described automation and new recycling facilities in a July 30 interview.
- **2026-04** — Discussed MetalMandi adoption and expansion goals in an April 7 interview.
- **2026-02** — Announced a proposed investment of about ₹7,000 crore over five years in critical mineral processing and refining; Tamil Nadu and Andhra Pradesh were under evaluation.

## Links

- Website: https://www.attero.in/
- LinkedIn: https://www.linkedin.com/in/guptanitin

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Profile page: https://yespress.io/nitin-gupta
Published by YesPress — https://yespress.io
Last updated: 2026-10-07