# Nita Song

> Nita Song is the Los Angeles-based president and CEO of IW Group, where she also holds the title chief momentum officer. Her career includes communications leadership at AT&T and Netsperanto, a return to IW in 2000, and the agency’s expansion from public relations into advertising, digital, experiential, and entertainment marketing. She has also served community and industry organizations, including Advancing Justice and the Asian American Advertising Federation.

- **Role:** President and CEO / Chief Momentum Officer at IW Group
- **Organizations:** IW Group, AT&T, Netsperanto, Asian American Advertising Federation, Asian Americans Advancing Justice Southern California, Comcast diversity advisory council, Koreatown Youth and Community Center
- **Education:** Bachelor of Arts, Journalism and Political Science, University of Southern California
- **Known for:** Led IW Group’s expansion from PR into advertising, integrated, experiential, digital and entertainment marketing., IW Group received Ad Age’s 2022 and 2025 Multicultural Agency of the Year honors during her leadership., IW Group received ADWEEK’s 2025 Multicultural Agency of the Year honor.

## Career timeline

- **1991** — Early IW Group account and leadership roles, according to public career biography.
- **1996** — Joined AT&T as director of communications and community affairs for the Western Region.
- **1999** — Joined Netsperanto as vice president of corporate affairs, marketing and communications.
- **2000** — Returned to IW Group as it developed its advertising capabilities.
- **2015** — Listed as board chair in Advancing Justice - Los Angeles annual report.
- **2020** — Featured as an ANA Educational Foundation Talent Champion.
- **2025** — IW Group named multicultural agency of the year by both Ad Age and ADWEEK.
- **2026** — Published an August opinion essay about AI and multicultural agency competitiveness.

## Achievements

- Led IW Group’s expansion from PR into advertising, integrated, experiential, digital and entertainment marketing.
- IW Group received Ad Age’s 2022 and 2025 Multicultural Agency of the Year honors during her leadership.
- IW Group received ADWEEK’s 2025 Multicultural Agency of the Year honor.
- Credited contributor to Lexus TX Everybody Connects, winner of automotive and multicultural gold at the 2024 ARF David Ogilvy Awards.
- Served as chair of Advancing Justice - Los Angeles board.

## Latest updates

- **2026-08** — Published an opinion essay in Marketing Dive arguing that widely available AI tools increase the importance of cultural expertise and community proximity.
- **2025-12** — IW Group’s ADWEEK Multicultural Agency of the Year recognition was announced and covered by Worldcom.
- **2025-03** — Ad Age highlighted IW Group as its Multicultural Agency of the Year, noting Song’s leadership alongside Bill Imada.

## Links

- Website: https://www.iwgroup.agency/
- LinkedIn: https://www.linkedin.com/in/nitasong

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Profile page: https://yespress.io/nita-song
Published by YesPress — https://yespress.io
Last updated: 2026-10-06