# Nir Eyal

> Nir Eyal is an Israeli-American behavioral designer, author, and angel investor best known for the 'Hooked Model' - the four-step framework used by the world's most habit-forming tech products. His 2014 book Hooked became a Silicon Valley bible for building engagement; his 2019 book Indistractable offered the antidote. His 2026 NYT bestseller Beyond Belief, co-authored with his wife Julie Li, tackles the hidden variable behind human performance: belief itself. A former Stanford lecturer, Eyal has backed companies like Canva and Kahoot, writes for the NYT and Harvard Business Review, and runs the influential blog NirAndFar.com.

- **Role:** NYT Bestselling Author and Behavioral Designer
- **Organizations:** NirAndFar.com, Stanford University (former lecturer), The Decision Lab (advisor), Chartwell Speakers
- **From:** Hadera, Israel
- **Nationality:** Israeli-American
- **Education:** B.A., Emory University, MBA, Stanford University Graduate School of Business
- **Known for:** Author of three major behavioral design books selling 1M+ copies across 30+ languages, Hooked became a canonical Silicon Valley product design text taught in business schools worldwide, Indistractable won the 2019 OWL Award

## Career timeline

- **1980** — Born in Hadera, Israel
- **1983** — Immigrated to the United States; grew up near Orlando, Florida
- **2001** — Graduated from Emory University
- **2001-2006** — Early career at Boston Consulting Group; founded and ran a solar panel startup
- **2008** — Graduated with MBA from Stanford GSB; co-founded AdNectar and Sunshine Business Development
- **2008-2012** — Co-founded Facebook advertising company (later sold); observed behavioral psychology in action
- **2012** — Began teaching product design at Stanford School of Engineering
- **2014** — Published Hooked: How to Build Habit-Forming Products (co-authored with Ryan Hoover)
- **2014-2019** — Active angel investing, speaking, consulting; wrote for major publications
- **2019** — Published Indistractable: How to Control Your Attention and Choose Your Life (co-authored with Julie Li); won OWL Award
- **2020-2025** — Continued blogging, investing, speaking; began writing Beyond Belief
- **2025** — Invested in Mito Health (March 2025)
- **2026** — Published Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results (co-authored with Julie Li); NYT bestseller

## Achievements

- Author of three major behavioral design books selling 1M+ copies across 30+ languages
- Hooked became a canonical Silicon Valley product design text taught in business schools worldwide
- Indistractable won the 2019 OWL Award
- Beyond Belief debuted as a New York Times bestseller in 2026
- Former lecturer at Stanford School of Engineering, Stanford GSB, and Stanford d.school
- Angel investor in 14+ companies including Canva, Kahoot, Eventbrite, and Anchor.fm (acquired by Spotify)
- LinkedIn following of 1 million+ followers
- Regular contributor to NYT, Harvard Business Review, The Atlantic, Fast Company, Psychology Today, TIME, Inc.
- Advisor to The Decision Lab and behavioral science organizations

## Latest updates

- **2026-03** — Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results published by Simon & Schuster/Penguin; debuted as NYT bestseller
- **2025-03** — Angel investment in Mito Health (Seed round), a longevity-focused health startup
- **2024-12** — Active blog and newsletter at NirAndFar.com; LinkedIn following surpassed 1 million
- **2024-06** — Continued speaking engagements globally through Chartwell Speakers bureau

## Links

- Website: https://www.nirandfar.com
- LinkedIn: https://www.linkedin.com/in/nireyal/
- Twitter/X: https://twitter.com/nireyal
- Instagram: https://www.instagram.com/neyal99/
- Facebook: https://www.facebook.com/nireyal

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Profile page: https://yespress.io/nir-eyal
Published by YesPress — https://yespress.io
Last updated: 2026-04-28