# Nina George

> Nina George is Chief Marketing and Consumer Strategy Officer at WeightWatchers, where she leads brand, growth and consumer strategy through one of the most watched reinventions in consumer marketing. An engineer by training who moved through Lazard, Rent the Runway, BrainPOP and Leaf Home, she built a career on taking subscription and direct-to-consumer businesses through inflection points, pairing hard data with brand credibility.

- **Role:** Chief Marketing and Consumer Strategy Officer at WeightWatchers
- **Organizations:** WeightWatchers, Leaf Home, BrainPOP, Rent the Runway, Lazard, Singapore Economic Development Board, Nextdoor, Yahoo, Actiance
- **Nationality:** Singaporean-American
- **Education:** MBA, Harvard Business School, Bachelor's in Electrical and Computer Engineering, National University of Singapore
- **Known for:** Led growth and revenue at Rent the Runway during a major expansion of its subscription business, Rose to Chief Growth and Marketing Officer at BrainPOP during the surge in at-home learning, Appointed Chief Growth Officer at Leaf Home, one of the largest home solutions companies in North America

## Career timeline

- **early career** — Works as a software engineer at Actiance and a software developer at Yahoo
- **early career** — Serves as Assistant Head, New Businesses Group at the Singapore Economic Development Board
- **—** — Joins Lazard as an M&A associate advising consumer, retail and e-commerce clients
- **2016-2020** — Holds multiple growth roles at Rent the Runway, rising to VP and General Manager, Revenue and Growth
- **2020** — Joins BrainPOP as SVP, Growth and Marketing, later promoted to Chief Growth and Marketing Officer
- **2023** — Appointed Chief Growth Officer at Leaf Home
- **2024** — Joins Nextdoor's Customer Advisory Board
- **2025** — Becomes Chief Marketing and Consumer Strategy Officer at WeightWatchers

## Achievements

- Led growth and revenue at Rent the Runway during a major expansion of its subscription business
- Rose to Chief Growth and Marketing Officer at BrainPOP during the surge in at-home learning
- Appointed Chief Growth Officer at Leaf Home, one of the largest home solutions companies in North America
- Named Chief Marketing and Consumer Strategy Officer at WeightWatchers, leading brand and consumer strategy through a market-wide reinvention
- Built an unusually technical path to the CMO chair, moving from engineering to M&A to consumer growth

## Latest updates

- **2025** — Named Chief Marketing and Consumer Strategy Officer at WeightWatchers, leading the brand's marketing and consumer strategy.
- **2024** — Joined Nextdoor's Customer Advisory Board.

## Links

- Website: https://www.weightwatchers.com
- LinkedIn: https://www.linkedin.com/in/ninageorge/

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Profile page: https://yespress.io/nina-george
Published by YesPress — https://yespress.io
Last updated: 2026-08-11