# Nimble·Works

> Nimble·Works is a strategic healthcare and health-tech marketing agency founded in 2014 by sisters Barbara Pantuso and Lisa Reid. It helps biotech, medtech, digital-health and pharma companies turn dense science into clear brand stories, campaigns, websites and customer journeys. Built remote-first from day one, it worked with Philips, Novartis, Takeda, Exact Sciences, GE HealthCare and the Robert Wood Johnson Foundation, spun off a sister shop called Vital·Works in 2023, and was acquired by Supreme Group in May 2025.

- **Founded:** 2014
- **Headquarters:** Hudson, New York, United States
- **Founders:** Barbara Pantuso (CEO and Co-Founder), Lisa Reid (Co-Founder, Executive Creative Director)
- **Team size:** ~20 employees
- **Products:** Strategic planning, Creative storytelling, Digital innovation, Internal activation, Analytics
- **Notable:** Founded and grew a specialized healthcare agency remote-first from 2014, before remote work was mainstream., Built a client roster including Philips, Novartis, Takeda, Exact Sciences and GE HealthCare., Launched sister agency Vital·Works in 2023, signing GE HealthCare and Clario early.

## Products & services

- **Strategic planning** — Brand strategy, positioning, messaging and customer decision-journey mapping for healthcare and life-sciences companies.
- **Creative storytelling** — Content creation, brand identity, brand launches, animation and video, information design.
- **Digital innovation** — Websites, apps, UX design and digital-first campaign platforms.
- **Internal activation** — Workshops and programs that align internal teams behind a brand or launch.
- **Analytics** — Measurement, customer engagement analysis and, post-2025, AI-informed insights via Supreme Group's platform.
- **Vital·Works** — Sister agency launched to serve clients at the intersection of clinical and technological innovation, keeping competing accounts conflict-free.

## Achievements

- Founded and grew a specialized healthcare agency remote-first from 2014, before remote work was mainstream.
- Built a client roster including Philips, Novartis, Takeda, Exact Sciences and GE HealthCare.
- Launched sister agency Vital·Works in 2023, signing GE HealthCare and Clario early.
- Partnered with the Robert Wood Johnson Foundation on health equity.
- Acquired by Supreme Group in May 2025 - the group's eighth acquisition.

## Latest updates

- **2025-05** — Supreme Group acquired Nimble·Works and Vital·Works, its eighth acquisition, keeping the founding team in leadership.
- **2023-01** — Launched sister agency Vital·Works, led by Lisa Reid with managing partners Kristy Carabello and Sara Zaccheo; GE HealthCare, Clario and SomnoMed among first clients.

## Links

- Website: https://nimble.works
- LinkedIn: https://www.linkedin.com/company/nimble%C2%B7works
- Twitter/X: https://twitter.com/nimble_works

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Profile page: https://yespress.io/nimble-works
Published by YesPress — https://yespress.io
Last updated: 2026-08-20