# Nikki Carlson

> Nikki Carlson is the co-founder and co-CEO of ChicExecs PR + Retail Agency. With partner Kailynn Bowling, she built ChicBuds fashion electronics and translated product-building experience into publicity and retail services for other brands. Her ventures also include expert representation, digital marketing and charitable product matching.

- **Role:** Co-founder and Co-CEO at ChicExecs PR + Retail Agency
- **Organizations:** ChicExecs PR + Retail Agency, ChicBlvd Inc., ChicBuds / Fashion Audio LLC, ExPR, BackHouse Digital Agency, Birdelo, GiveBack Stock, Food Smackdown, Russ Reid Company, Ambassador Advertising Agency
- **Education:** Azusa Pacific University
- **Known for:** Co-built ChicBuds, later acquired by Incipio according to the founders’ parent company., Co-founded ChicExecs, which reported more than $20 million in client retail orders for 2021., Co-founded GiveBack Stock to connect donated products with nonprofit needs.

## Career timeline

- **Before 2004** — Worked at Russ Reid Company and later Ambassador Advertising Agency, including broadcast and nonprofit client work.
- **2004** — Ventured into ChicBlvd Inc. with Kailynn Bowling.
- **2005** — Co-created ChicBuds fashion electronics.
- **2006** — ChicExecs launched according to its parent company and GiveBack Stock history.
- **2016** — Shared an entrepreneurial playlist with Bowling in Entrepreneur.
- **2024** — Expanded the agency group with BackHouse Digital Agency and ExPR; identified as ExPR CEO in April launch coverage.

## Achievements

- Co-built ChicBuds, later acquired by Incipio according to the founders’ parent company.
- Co-founded ChicExecs, which reported more than $20 million in client retail orders for 2021.
- Co-founded GiveBack Stock to connect donated products with nonprofit needs.
- Featured with Bowling among interview subjects in Pearson’s The Practice of Public Relations.

## Latest updates

- **2025-06** — Spoke publicly for ChicExecs about reputation management and the effects of AI summaries and anonymous online reviews.
- **2024-08** — ChicExecs anniversary coverage described more than 80 employees nationwide and sister businesses ExPR and Backhouse Agency.
- **2024-04** — Identified as CEO of ExPR in its launch coverage.

## Links

- Website: https://www.chicexecs.com/
- LinkedIn: https://www.linkedin.com/in/nikki-carlson-38a8955

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Profile page: https://yespress.io/nikki-carlson
Published by YesPress — https://yespress.io
Last updated: 2026-10-22