# Nike, Inc.

> Nike, Inc. is the world's largest athletic footwear and apparel company, headquartered in Beaverton, Oregon. Founded in 1964 as Blue Ribbon Sports by University of Oregon track coach Bill Bowerman and his former runner Phil Knight, it was renamed Nike in 1971 after the Greek goddess of victory. Nike designs, markets and sells footwear, apparel, equipment and accessories under the Nike, Jordan and Converse brands, reaching consumers through wholesale partners and a growing direct-to-consumer business of retail stores, apps and Nike.com. With roughly $46.3 billion in fiscal 2025 revenue and about 80,000 employees, Nike sits at the center of global sport culture, backed by decades of athlete endorsements, the Swoosh logo and the 'Just Do It' slogan.

- **Founded:** 1964
- **Headquarters:** Beaverton, Oregon, United States
- **Founders:** Phil Knight (Co-founder & Chairman Emeritus), Bill Bowerman (Co-founder)
- **Team size:** ~80,000 employees
- **Products:** Nike Footwear, Air Jordan / Jordan Brand, Nike Apparel, Converse, Nike Direct (Nike.com & Apps)
- **Notable:** Grew from Blue Ribbon Sports (1964) into the world's largest athletic footwear and apparel company., Built the Swoosh into one of the most recognized logos in the world - originally designed by Carolyn Davidson for $35 in 1971., 'Just Do It' (1988) became one of the most famous advertising slogans in history.

## Products & services

- **Nike Footwear** — Performance and lifestyle shoes across running, basketball, training, football (soccer), golf and more, including icons like Air Max, Air Force 1, Dunk and Pegasus.
- **Air Jordan / Jordan Brand** — Signature footwear and apparel line launched with Michael Jordan in 1984, now a global sub-brand of its own.
- **Nike Apparel** — Performance and sportswear clothing - Dri-FIT, Therma-FIT, tops, shorts, leggings, sports bras and outerwear for men, women and kids.
- **Converse** — Wholly owned Nike subsidiary behind the Chuck Taylor All Star and lifestyle footwear.
- **Nike Direct (Nike.com & Apps)** — Direct-to-consumer digital commerce plus the Nike, SNKRS and Nike Training Club apps and membership program.
- **Nike By You** — Customization platform letting customers personalize colorways and materials on select products.
- **Sport Offense innovation slate** — 2026 innovation engine uniting Nike, Jordan and Converse; introduced Nike Mind (neuroscience-based shoes), Aero-FIT and Therma-FIT Air Milano.

## Achievements

- Grew from Blue Ribbon Sports (1964) into the world's largest athletic footwear and apparel company.
- Built the Swoosh into one of the most recognized logos in the world - originally designed by Carolyn Davidson for $35 in 1971.
- 'Just Do It' (1988) became one of the most famous advertising slogans in history.
- Air Jordan grew into a multi-billion-dollar sub-brand and cultural phenomenon.
- Pioneered large-scale direct-to-consumer digital commerce in the athletic category.
- 2026 'Rip the Script' World Cup campaign surpassed 1.5 billion views.

## Latest updates

- **2024-10** — Elliott Hill, a former Nike intern and longtime executive, returns as President and CEO effective October 14, 2024, to lead a turnaround.
- **2025-06** — Nike reports fiscal 2025 full-year revenue of $46.3 billion, down ~10%, with net income down ~44% to $3.2 billion.
- **2026-01** — Nike launches 'Sport Offense,' uniting Nike, Jordan and Converse innovation teams and unveiling Nike Mind neuroscience-based shoes, Aero-FIT and Therma-FIT Air Milano.
- **2026-07** — 'Rip the Script' World Cup campaign crosses 1.5 billion views as turnaround momentum builds.

## Links

- Website: https://nike.com
- LinkedIn: http://www.linkedin.com/company/nike
- Twitter/X: https://twitter.com/Nike
- YouTube: https://www.youtube.com/user/nike
- Instagram: https://www.instagram.com/nike
- Facebook: https://facebook.com/nike
- TikTok: https://www.tiktok.com/@nike

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Published by YesPress — https://yespress.io
Last updated: 2026-07-26